Week at a glance: Multiplex revival; Women empowerment; Sports sponsorship

Revisiting the Multiplex ecosystem – What will it take to revive the ent juggernaut?

The multiplex ecosystem in India has undergone a remarkable transformation over the past few years, reflecting changes in consumer behaviour, technological advancements, and industry dynamics. From single screen theatres to becoming integral to the Indian entertainment landscape, multiplexes have played a pivotal role in shaping how Indians experience cinema.

With out-of-the-box thinking, multiplexes are finally getting the bigger picture right

In a deep dive into India’s multiplex ecosystem, Adgully seeks to understand the factors driving this industry in the post-pandemic times, how consumer preferences have changed, the potential as well as the challenges.

Indepth: Ground realities of sports sponsorships growth in transformative times

The sports segment grew 11% in 2023, as per FICCI EY 2024 M&E report. However, media spends declined by 1% and comprised 48% of the segment’s revenues as compared to 53% in 2022. For decades, cricket has reigned supreme in the realm of Indian sports sponsorships. Its massive viewership and passionate fan base make it a natural magnet for brands seeking national recognition. However, a new wave is crashing onto the shores of the sports sponsorship market, bringing with it a shift towards diverse sports.

Indian M&E sector crossed Rs 2.3 tr in 2023; expected to reach Rs 3.1 tr by 2026: FICCI-EY

The annual FICCI-EY report on India’s media and entertainment industry was released on Day 1 of the FICCI Frames 2024 event earlier today. Titled ‘#Reinvent - India’s media & entertainment sector is innovating for the future’, the report reveals that the Indian M&E sector continued its growth trajectory in 2023, growing by Rs 173 billion (8.1%) to reach Rs 2.32 trillion. This growth of Rs 173 billion was driven by new media. While the sector was 21% above its pre-pandemic levels, television, print and radio still lagged their 2019 levels.

Rise of women’s cricket - Opening the floodgates for brands and advertisers

For long, men’s cricket has been hogging all the limelight – be it in terms of popularity, viewership or ad monies. However, the recent times has seen a phenomenal rise in popularity of women’s cricket, shattering stereotypes and capturing the imagination of audiences worldwide. This surge has opened a golden door for brands and advertisers seeking to connect with a passionate and growing demographic.

Women play crucial role in driving transformational change in A&M industry: Anita Kotwani

Held on March 1, 2024 in Mumbai, the fifth edition of Adgully’s WOMEN DISRUPTORS 2024 sought to straddle this changing world and unleash the true potential that India’s women workforce drives. Delivering the opening keynote of the event this year, Anita Kotwani, CEO, Dentsu Media South Asia, highlighted the overarching theme in her address – ‘Driving Forward Positive Change in Transformative Times’.

More than NCCS or ISEC, Godrej’s TG is defined by household dynamics: Swati Rathi

In an exclusive interaction with Adgully, Swati Rathi, Head of Marketing, Godrej Appliances, speaks at length about the idea behind the Eon Vogue range launch, as well as the unique promotional strategy and campaigns planned for this launch. She also speaks about the growth target for 2024, and leveraging AI and deep tech into the business operations, and more.

Women need to embrace risk-taking as pathway to innovation: Azmat Habibulla

Delivering a keynote address on ‘Dare to Dream: Cultivating Courage to Achieve Your Glory’ at the event, Azmat Habibulla, Joint General Manager & Chief Marketing Officer, South Indian Bank, highlighted the invaluable contributions of women in the workforce. She emphasised their multifaceted abilities, including adept management of challenges, multitasking prowess, and high levels of empathy and emotional intelligence (EQ) crucial for workplace dynamics.

No shelf life for women actors today: Shriya Pilgaonkar

In a lively fireside chat, Sanjay Tripathy, Co-Founder & CEO, BRISKPE, in conversation with actor Shriya Pilgaonkar, delved into the world of films, TV, web series, in the session titled ‘Finding Your Voice Within the Script’.

Making 2024 the year that women achieve equitable numbers in business leadership

In a dynamic panel discussion chaired by Ameer Ismail, President of Lintas Live, MullenLowe Lintas Group, at the fifth edition of Women Disruptors 2024, the spotlight was on the pressing issue of achieving equitable numbers of women in business leadership in the year 2024.

Mentoring and empowering the Next Generation of women leaders

Held on March 1, Women Disruptors 2024 saw a panel discussion on ‘Mentoring and Empowering The Next Generation of Women’. The discussion was chaired by Tufayl Merchant, Co-Founder & Business Director, Howl and the panel members included: Samyukta Ganesh, Chief Experience Officer, VP & Head of Marketing, Sephora; Nikita Agarwal, Chief Business Officer, Suta; Nidhi Bisht, Actor; and Mansi Bhatia, Chief Business Officer, Shoogloo.

Buoyed by digital, M&E pegged to grow 10% to reach Rs 3 trillion by 2026: Kevin Vaz

Delivering the keynote address on the opening day of FICCI Frames 2024, Kevin Vaz, Chair of Wikimedia and Entertainment Committee and Chief Executive Officer - Broadcast Entertainment at Viacom18, highlighted how far Indian Media and Entertainment industry has travelled, as well as the increasing global recognition for Indian content and Indian content creators.

Women in India are still not getting a fair chance to showcase themselves: Sonam Shah

In an exclusive interview with Adgully, Sonam Shah, Founder and CEO, Treize Communications, speaks at length about effective leadership within the PR industry, how to prioritise diversity and inclusion within one’s team and client base, insights on how women leaders in PR can effectively negotiate for themselves and their teams, and more.

Rizwan Sajan – How this 1% man is redefining property ownership in Dubai

In a recent exclusive interview with Adgully, Rizwan Sajan, Founder and Chairman, and the driving force behind Danube Properties, shared insights into his journey and the innovative strategies that have propelled Danube to the forefront of Dubai’s real estate market.

BCCI releases Request for Proposals for appointing a creative agency

The Board of Control for Cricket in India (BCCI) has announced the release of Request for Proposals (RPF) for appointment of a creative agency for BCCI. Bids have been invited from reputed entities to be appointed as the creative agency for BCCI events.

Indeed has been using AI for two decades to improve hiring experience: Nishita Lalvani

In an exclusive interview with Adgully, Nishita Lalvani, Marketing Director, Indeed India, Singapore and SEA, speaks at length about Indeed’s flagship event – Indeed FutureWorks, brand marketing strategy, building localised content and partnerships, growth projections and future outlook of Indeed, and more.

Kapil Thirani on how Shopsy’s hypervalue proposition is reaping rich rewards

In conversation with Adgully, Kapil Thirani, Head of Shopsy at Flipkart, provides a comprehensive overview of the grand Shopsy Mela campaign, set to embark on its fourth edition. Thirani delves into the campaign’s key messages, emphasizing Shopsy’s status as a hypervalue destination offering substantial discounts and a diverse product range. The interview touched upon the campaign's strategic choices, including the selection of Sara Ali Khan as the brand ambassador and its target demographic across Bharat.