Week at a glance: Netflix AVOD; Return of the Ambassador; Aviation industry revival

Advertising on Netflix AVOD: A new frontier for brands

We already know that Netflix is set to introduce an ad-supported version by the end of this year. So, what does such an AVOD model mean for brands and marketers? Once upon a time, Netflix disrupted the good old VHS era with its video-rental business model.

Return of the Ambassador: Experts weigh in the legacy Vs market realities factor

Adgully spoke to a cross-section of industry leaders to gauge their reactions to the news of the Ambassador’s resurrection, their memories of the car, what will work for the current consumer base, and what does the journey for the new avatar of Ambassador look like.

Aviation industry revival: Clear skies ahead as airlines remain cautiously optimistic

Travel, tourism and hospitality industries were the most hit by the global pandemic. And for two years, all operations had come to a grinding halt. Now, with the Covid cases on the decline and restrictions being lifted, domestic and international travel has commenced in all earnest.

HUL’s move on ads aimed at kids could lead to more responsible advertising

Hindustan Unilever Limited (HUL), the single largest advertiser in the country, recently decided to limit its advertising and marketing operations to kids below the age of 16 years from next year onwards. This has been done in the midst of increasing surveys on how the products which are high in salt, sugar and fat are marketed to kids under the age of 16 years by the food and beverage market.

Unveiled: What is Trending Now in India – Lessons in business resilience

TRENDING NOW is Adgully’s annual feature, where we present the strategies and views of a cross-section of industry leaders as they go about reclaiming lost time and market opportunities and build for a stronger future, armed with the lessons of the pandemic period.

Viacom18 pursues criminal action against cartels of pirates

In its continuous fight against digital piracy and infringing usage of content, Viacom18 Media Pvt. Ltd. are working closely with the Maharashtra Cyber Crime Cell, Mumbai. The Cyber Crime Cell, arrested Subhanjan Kayet for his involvement in the pirated websites/platform named Thop TV.

Premium strategy is one of Voot Select’s advantages: Ferzad Palia

In conversation with Adgully, Ferzad Palia, Head - SVOD and International Business, Viacom18, speaks about this new series, how Voot’s SVOD business has panned out, and much more.

Publicis Groupe agency Zenith India retains massive Nestlé media business

Zenith has been handling Nestlé’s media planning and buying business, across all segments since all of 17 years. It was appointed as the packaged goods company’s AoR back in 2005.

NBF seeks ministry help in BARC’s failure to address landing page issue

The News Broadcasters Federation (NBF) has sought the Ministry of Information and Broadcasting to intervene in the matter of landing page conundrum.

TRAI chairman seeks comprehensive policy framework for broadcast sector

TRAI Chairman PD Vaghela has urged the government to provide a comprehensive regulatory and policy framework for the broadcast and broadband sectors, which are merging owing to technological disruption in the communications industry.

Aaj Tak Launches large Spectrum of Aptitude Tests Covering Academics & Recruitments

Aaj Tak India’s no 1 news channel has launched Aaj Tak Campus (ATC), a one-stop online guide for college admissions and competitive exams, offering creative solutions to students for career planning and skill building.

With fatigue factor setting in, cross-genre stories are emerging on OTT: Nimisha Pandey

In conversation with Adgully, Nimisha Pandey, Chief Content Officer, Hindi Originals, ZEE5, speaks about the OTT platform’s performance in the first half of 2022, growing the content slate, shift in audience’s viewing preferences, and more.

Siddharth Agrawal on OLX Autos’ first major association with sports

In conversation with adgully, Siddharth Agrawal, Country Head - Marketing, OLX Autos, speaks about roping in Bollywood filmmaker Rohit Shetty and actor Sharman Joshi for their latest campaign, OLX’s association with sports and innovatively leveraging IPL features, and more.

2022 is set to be a pivotal year for the EdTech sector: Ankit Khirwal, upGrad

In conversation with Adgully, Ankit Khirwal, Head of Marketing, upGrad, speaks about the trends that will dominate in the Edtech industry in 2022, the challenges and opportunities emerging in the year ahead, India poised as a global thriving hub and more.

We couldn’t have asked for a better year: Sameer Gogate on BBC Studios’ content slate

In conversation with Adgully, Sameer Gogate, General Manager, BBC Studios India, speaks about the collaborations with ZEE5 and other OTT platforms, performance of BBC Studios, content piracy and more.

“Future of the beauty sector will reside in an omnichannel experience”

In conversation with Adgully, Mohit Goyal, Co-Founder, Swiss Beauty, speaks about the emerging trends in the cosmetics and personal care industry in 2022, growth of the D2C business model, the road to recovery, and more.

For food delivery biz, expectations have grown tremendously: Rashmi Daga

In an exclusive conversation with Adgully at NRAI’s Cloud Kitchen Convention, Rashmi Daga, CEO, Freshmenu, speaks about how the food industry in India will transform in the next five years and more.

Indian youth are tapping into wealth creation opportunities in the market

In conversation with Adgully, Harsh Jain, Co-founder & COO, Groww, speaks about the trends that will dominate the investment sector in 2022, the road to recovery in the post-pandemic times and more.

“Covid has made brands more aware of business-disrupting circumstances”

In conversation with Adgully, Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, speaks about the emerging trends in the innerwear segment, brand growth during the pandemic and post pandemic times, and more.

PR has already shaped up with the digital media dynamics: Neha Bahri

In conversation with Adgully, Neha Bahri, Founder & Director, Bconnect Communications, speaks at length about importance of PR for start-ups, how the PR industry ha evolved during the pandemic period and much more.

Sinch CMO Jonathan Bean decodes the exploding CPaaS industry

In an exclusive interview with Adgully, Jonathan Bean, Chief Marketing Officer, Sinch, elaborates on how Sinch holds a strong customer base with leading positions in banking, financial services, and insurance (BFSI), among others in India.

Creative talent needs a safe space to grow

Creativity is key to the growth of the public relations Industry. Every person who works in the world of PR has something unique to contribute. Helping them find what that is and allowing it to flourish requires several things to change, writes Nikhil Dey, Executive Director, Adfactors.

Amazon Prime Video collaborates with Nadiadwala Grandson Entertainment

The films, post their theatrical release, will be available on Amazon Prime Video for all Prime members. Additionally, the films will also be available ‘to-rent’ on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the ‘Early Access Rental’ window.