Week at a glance: NTO 2.0; Programmatic Advertising; SCREENXX 2022 coverage

NTO 2.0 is the outcome of strong collaboration between industry & TRAI: K Madhavan

The Telecom Regulatory Authority of India has notified amendments to the regulatory framework for broadcasting and cable services.

TRAI NTO 2.0 amendment: A much-needed respite finally, say experts

The latest amendments to the regulatory framework for broadcasting and cable services by the Telecom Regulatory Authority of India (TRAI) is seen as benefitting the industry stakeholders and providing clarity to the broadcasters.

A deep dive into the wonder world of programmatic advertising

The market, according to the report, is driven by high penetration of digital advertising, growing adoption in South America and APAC, and improved targeting of the audience.

SCREENXX Awards 2022: OTTPlay, Ajay Devgn, Raghubir Yadav, Neena Gupta steal the show

SCREENXX Awards 2022 was held in Mumbai this evening, bringing the curtains down on the 4th edition of SCREENXX Summit & Awards 2022 two-day event. A special Red Carpet event preceded the Awards, which was attended by several well-known faces from the entertainment world. The winners of SCREENXX Awards 2022 were announced amid loud cheers from the stars of multi-screens.

Future of TV – Creating More Immersive Experience

A panel discussion on the ‘Future of TV – Creating More Immersive Experience’, held on Day 1 of SCREENXX Summit and Awards 2022, sought to analyse the current scenario of the television industry in India, how it is morphing to be in sync with the evolving consumer behaviour, the move towards delivering a more personalised experience and much more.

AVOD/ SVOD and the Future of OTT Advertising

The panel discussion on ‘AVOD/ SVOD And The Future of OTT Advertising’ focused on the monetization aspects of OTT platforms. The panel discussion was a part of Day 2 of the 4th edition of SCREENXX Summit & Awards 2022. Shekhar Banerjee, Chief Client Officer & West Head, Wavemaker India, was the Session Chair, while the panelists included:

The Streaming Revolution - Is regional the new global?

The panel discussion on ‘The Streaming Revolution - Is regional the new global?’ was moderated by Sonal Dabral, Writer, Director and Creative Consultant, while the panelists included:

Rise in regional TV viewership – maximising reach and connect

The 4th edition of SCREENXX Summit and Awards 2022 turned the spotlight on regional content in a panel discussion on “Rise in Regional TV Viewership”. The panellists analysed the current scenario of regional content on television and what are the factors contributing to the increase in viewership.

OTT – A Paradiso or a disruptor for the Cinema industry?

The panel discussion on ‘OTT – A Paradiso or A Disruptor for the Cinema Industry?’ focused on the changing dynamics of the movie industry with the arrival of OTT. The panel discussion was a part of Day 2 of the 4th edition of SCREENXX Summit & Awards 2022.

Today’s advertisers don’t buy channels based on names, they buy GRPs: Sandeep Gupta

In conversation with Adgully, Sandeep Gupta speaks at length about Shemaroo’s foray into the GEC space, advertiser response, content strategy, content consumption trends, focus on FTA, and more.

Bikano saw 20% hike in sales this festive season, compared to last year: Sanjeev Wadhwa

In conversations with Adgully, Sanjeev Wadhwa, Head of Sales, Bikano, Bikanervala Foods, speaks about the growth in 2022, the marketing and campaign strategies, the latest campaign  #HumseBehtarBhujiaKoJaaneKaun, expansion plans, and more.

Traditional leadership styles have given way to less headstrong styles: Anurita Chopra

In conversation with Adgully, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, speaks about the dynamics of the current market ecosystem, her mantra for maintaining a successful work-life balance, complementary strengths that women leaders bring to the table, and more.

Palki Sharma Upadhyay can’t be restrained from working in another TV channel: Delhi HC

The Delhi High Court has ruled in favour of journalist Palki Sharma Upadhyay in a suit filed by Zee Media Corporation Ltd (ZMCL) and refused to restrain her from joining or continuing her employment with another television channel.

Chris Riedy is the new head of Twitter’s advertising sales

Amid the upheavals, Twitter recently announced Chris Riedy as its new Head of Advertising sales.

Lesson in expanding the market & being relevant from over century-old Figaro

In conversation with Adgully, Satarupa Majumdar, Marketing & Innovation Director - India & Middle East, Deoleo India (Figaro & Bertolli Olive Oil), sheds light on how Figaro believes in celebrating the beautiful relationship that exists between a mother and a baby with the goodness of olive oil.

OTT has extended the canvas for a lot of aspiring artists: Parikshit Joshi

In conversation with Adgully, Parikshit Joshi speaks about the behind the scenes making of ‘Date with Senior’, the growing importance of the OTT space for artistes, storytelling and narrative in the OTT space, and more.

The leading trailblazing women entrepreneurs in India today

To mark the special day this year, Adgully spoke to a cross-section of successful women entrepreneurs, who share their success stories, the entrepreneurial landscape in the country, the challenges faced and how they overcame them, and more.

Personal Healthcare ad insertions on Digital up 2.6x in Jan-Sep’22: TAM AdEx

Ad insertions of the Personal Healthcare sector on Digital medium saw a rise of 2.6x in Jan-Sep’22 over Jan-Sep’21, as per TAM AdEx overview of advertising by the Personal Healthcare sector across mediums. The Top 10 advertisers on Digital had a 55% share of the Ad Insertions during Jan-Sep’22.