Week at a glance: OTT conversations; Festive fervour; Deepfake concerns

Dabur’s Sanath Ravindran Pulikkal decodes data-driven marketing in the OTT world

Sanath Ravindran Pulikkal, Head of Marketing - Home Care Category, Dabur India, made a highly informative presentation as part of his keynote address on the topic – ‘Data-driven marketing: Utilising consumer insights in the age of OTT’ at SCREENXX Summit 2023.

ZEE5 GameChangers: Creative genius of Balki, Akshat Sharma, Manish Kalra, Saiyami

The fifth edition of Adgully’s SCREENXX Summit & Awards 2023 witnessed a stellar panel discussion chaired by KV Sridhar, Global Chief Creative Officer, Nihilent, and Founder, HyperCollective.

Driving engagement on OTT through conversational media marketing

The SCREENXX Summit & Awards 2023 witnessed an engaging fireside chat on ‘Driving engagement on OTT through conversational media marketing’. Chaired by Tabrez Alam, Chief Strategy Officer, Bobble AI, the session featured Soumya Vilekar, Director & Co-Founder, Planet Marathi Seller Services, and Hemant Jain, President & Business Head Digital, Lokmat Media.

How streaming is changing the game for storytelling

In order to gain deeper understanding and to discuss the latest trends and insights, SCREENXX Summit & Awards 2023 saw a panel discussion on ‘Influence of streaming on storytelling’.

E-commerce platforms see strong festive season growth in 2023

E-commerce portals are witnessing a huge surge as India’s prime festive period reaches a crescendo. Even as offline retail returns to pre-Covid footfall rush this festive season, e-commerce continues to also grow.

Diwali 2.0: The transformational marketing strategies for a digitised era

In the post-Covid landscape, Indian consumers have exhibited a remarkable shift in their approach to festive shopping. The traditional in-person shopping sprees are now being seamlessly blended with the convenience of online shopping, creating a harmonious and holistic festive experience like never before.

How smaller PR agencies are building their competitive advantage

In the fiercely competitive landscape of the Public Relations and media services industry, it is usually the bigger networks and larger businesses that are seen as the most successful ones.

AG Talk: Girish Kalra, CMO, Tata AIA Life Insurance

In conversation with Adgully, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, speaks about the new brand positioning, along with specific strategies that Tata AIA is employing to cater to the changing mindset of consumers, the need for driving insurance awareness and penetration, future of insurance industry in India, and more.

Creativity is great, but we have to see how commerce also works: Megha Tata

In conversation with Adgully, Megha Tata, CEO, Cosmos Maya, speaks about the company’s journey and its contributions to the evolution of kids’ content in recent years. Cosmos Maya has been a significant player in the animation industry for over 25 years.

Amid deepfake cases, Govt issues advisory to social media intermediaries

With actor Rashmika Mandanna calling out a deepfake video of hers on social media, celebrities, political leaders and netizens alike have been voicing concerns on the serious implications of such invasion of privacy and identity theft.

Q&A: Uttam Tibrewal, Executive Director, AU Small Finance Bank

In conversation with Adgully, Uttam Tibrewal, Executive Director, AU Small Finance Bank, speaks about the campaign also indicates the paradigm shift with the inclusion of women in financial decision-making.

MIB proposes Broadcasting Services Regulation Bill; includes OTT content & digital news

The Ministry of Information and Broadcasting has proposed a draft Broadcasting Services (Regulation) Bill, 2023. The draft Bill provides for a consolidated framework to regulate the broadcasting services in the country and seeks to replace the existing Cable Television Networks (Regulation) Act, 1995 and other Policy Guidelines currently governing the broadcasting sector in the country.

MIB approves comprehensive Digital Advertisement Policy, 2023

The Ministry of Information and Broadcasting has approved a path breaking Digital Advertisement Policy, 2023 to enable and empower the Central Bureau of Communication (CBC), which is the advertising wing of the Government of India, to undertake campaigns in the Digital media space.

India leads ONE Asia Creative Awards with 23 finalists

Leo Burnett India Mumbai leads all of APAC with 17 finalists in the 2023 ONE Asia Creative Awards, the fast-growing regional awards program and part of The One Club for Creativity. India is also the country with the most finalists, collecting 23 this year.