Week at a glance: OTT monetisation gameplan; Festive buzz; Disney Star Coca-Cola deal

Optimising the power of AI in marketing & advertising

In a world where technology’s influence on marketing and advertising has been nothing short of transformative and meteoric, the rise of generative AI is heralding a new era of creativity and efficiency. The way brands connect with their audiences is evolving rapidly, and at the forefront of this evolution lies the adoption of generative AI in ad creation.

How news channels are aggressively upping the game for 2024 LS polls

The stage is set, and India is gearing up for yet another crucial election season in 2024. News channels are leaving no stones unturned as they prepare for a battle of their own - a battle for viewership. In fact, it is a tough battle with digital media making information readily available at our fingertips, which makes the competition even more fierce.

Navigating the complex gameplans of OTT monetisation in India

The rise of Over-The-Top (OTT) streaming services has transformed the way people consume content. With millions of users worldwide, OTT platforms have become a significant part of the media and entertainment industry. Monetising these services is crucial for their sustainability and growth.

Air India rebranding Part 2: Navigating the complex terrain of legacy and innovation

Air India’s bold rebranding journey has been making waves. The rebranding effort is a delicate dance between preserving the legacy and embracing modernity, a balance that has caught the attention of passengers and industry experts alike. Air India’s new brand look has received mixed reactions from the public. Several factors have contributed to this varied response.

Festive season this year to see rise in marketing investments from brands

In India, festivals are not merely occasions for celebration, they are grand spectacles of culture and tradition. These moments also stand as the pinnacle opportunities for brands and marketers aiming to engage with a diverse audience. The festive season represents a golden opportunity for brands to bask in the spotlight.

TRAI recommends private FM radio channels to broadcast news

The Telecom Regulatory Authority of India (TRAI) has announced its latest recommendations that open the door for private FM radio channels to broadcast independent news bulletins. These recommendations are a response to the Ministry of Information and Broadcasting's (MIB) request for guidance under section 11(1)(a) of the TRAI Act, 1997, as of the 11th of May 2022.

Disney Star seals Rs 150-160 cr sponsorship deal with Coca-Cola

The official broadcaster of the upcoming ICC Men’s Cricket World Cup, 2023 and the current going Asia Cup, Disney Star, has secured a sponsorship deal which is worth INR 150-160 Crore with Coca-Cola. Other major sponsors are Mahindra Auto and Hindustan Unilever.

Bigg Boss 17 promises to continue its legacy as a brand builder

On air for the past 16 years, as the show is enters its 17th year, Adgully speaks with  Pavithra KR, Revenue Head, COLORS, Viacom18, to know what Viacom18’s strategy is for this year’s ‘Bigg Boss’; What new can the audience expect; How ‘Bigg Boss’ has become the talk of the town, and much more…

AI will take Public Relations to another level: Ashish Jalan, CEO, Concept PR

In conversation with Adgully, Ashish Jalan, Managing Director, Concept PR, speaks at length about the challenges facing the PR industry in the age of AI and how work should never become a burden. The key to a growing workplace is the amalgamation of happy minds, since the mind is at its best, when it is happy, he maintains.

Collaboration and partnerships are essential in India: Archana Gulia, ODN

In an exclusive interaction with Adgully, Archana Gulia, CCO and Co-Founder, ODN, speaks at length about the vision and mission of ODN, collaborations, upcoming projects and much more.

75% of India’s CMOs believe Generative AI will never fully replace human creativity: Dentsu Creative

Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology.

From Vision to Victory: ZEE5’s digital marketing journey

ZEE5, India’s leading digital entertainment platform, and Apex Media, a prominent digital advertising agency, celebrated a groundbreaking milestone in user acquisition and subscription growth with their successful collaboration.

WhatsApp joins forces with Star Sports to highlight the power of privacy features and many more

Star Sports, India’s leading sports broadcaster, has unveiled an insightful social-first collaboration with WhatsApp, ‘Privacy Unplugged’- a captivating five-part short-form content series, facilitated by Starcom, that underscores the paramount significance of privacy features within today's digital realm. This exclusive property presents poignant and personal narratives of our much-loved sporting champions, intricately woven around the central tenet of privacy.

W-Suite: Geetanjali Bhattacharya, Vi

In this insightful interview with Adgully, Geetanjali Bhattacharya shares her strategies for leveraging her multifaceted background to fuel innovation and growth in the retail sector at Vodafone Idea. She delves into the principles that guide her leadership, the integration of technology to enhance customer satisfaction, and her vision for Vi’s retail future.

FSDL brings on board Viacom18 as its official media rights partner for ISL

Football Sports Development Limited (FSDL) announces Viacom18 Media Private Limited as the ‘new home of Indian Football’ for the 2023-24 and 2024-25 seasons. The 10th season of the Indian Super League kicks off on September 21 at the Jawaharlal Nehru Stadium, Kochi, with a blockbuster clash between rivals Kerala Blasters FC and Bengaluru FC.

Start-up Stars: Shreedha Singh, Founder, The Ayurvedic Co

In an exclusive interaction with Adgully, Shreedha Singh, Founder, The Ayurvedic Co., speaks about the marketing strategies that the brand has employed to facilitate its growth, striking a unique balance between luxury and accessibility, the struggle to find the right talent and resources, and more.

In a season of hits, SRK’s Jawan is already winning the show with buzz and brands

Coming close on the heels of the mega success of Sunny Deol’s ‘Gadar 2’ and Rajnikanth’s ‘Jailor’, Shah Rukh Khan-starrer ‘Jawan’ is looking to repeat the success of ‘Pathan’. Already, the movie has been creating a buzz even before the trailer launch, and as per media reports, an astounding 750,000 tickets have been already booked on BookMyShow.

Kareena Kapoor Khan shines in 'Jaane Jaan' on Netflix

In a dazzling shift from the glitzy world of Bollywood to the captivating realm of streaming, Kareena Kapoor Khan is poised to make her much-anticipated OTT debut with Sujoy Ghosh's thrilling creation, "Jaane Jaan," exclusively on Netflix.

GullyChat today: Ground rules for gaming expansion in India

Gaming industry in India has been on a roll for the last few years. The pandemic period saw an accelerated adoption of gaming pan-India and across demographics. As per Statista, the gaming market in India, which stood at $0.8 billion in 2019, grew to reach $2.6 billion in 2022.