Week at a glance: OTT Trends; Conversational AI; PR in 2024; Future of Adtech

Experts weigh in on the big trends for the OTT industry in 2024

In 2023, the streaming landscape underwent a transformative journey, leaving an indelible mark on the industry’s trajectory. From the rise of local players to strategic manoeuvers by international platforms, the industry witnessed remarkable shifts in market dynamics and consumer behaviours.

Revolutionising customer support: The role of conversational AI in e-comm

In the fast-paced landscape of customer support, where every interaction can make or break a customer’s perception, the evolution of conversational AI has become a game-changer.

How conversational AI is reshaping customer engagement in e-commerce

Conversational AI has impacted customer engagement and satisfaction in the context of fashion retail. Complex search queries can pose problems when it comes to dealing with customers.

Reliance, Disney begin antitrust due diligence ahead of merger

Reliance and Disney have hired high-profile law firms to navigate the antitrust hurdles ahead of the mega-merger, according to a Reuters report.

How Mountain Dew has turned courage into a successful marketing strategy

In an exclusive interaction with Adgully, Akankshaa Dalal, Category Head - Mountain Dew, PepsiCo India, delves into the details of the brand;s recent partnership with Ranveer Allahbadia and The Ranveer Show. She discusses the ad spend for Mountain Dew in the current year and how Mountain Dew is actively engaging with the Gen Z and Gen Alpha demographics.

Ankit Kataria on Budweiser’s strategies to up the ante in experiential marketing

In this interaction with Adgully, Ankit Kataria, Director of Marketing, AB InBev India, speaks about the force behind Budweiser’s dynamic presence in India’s festival landscape.

W-Suite: Meeta Gutgutia, Co-Founder, FNP

In an exclusive interaction with Adgully, Meeta Gutgutia, Co-Founder, FNP, and Founder Women Listed and Sipping Thoughts, shares with us about her entrepreneurial journey as a woman and the subsequent hardships faced on the way to success. She also shares about her projects, Women Listed and Sipping Thoughts, and how they are helping women to evolve as individuals.

Startup Stars: Kanishka Tripathi, Mahasa Ghar

In an exclusive interaction with Adgully, Kanishka Tripathi, Founder, MahāsaGhar, speaks about how the start-up is unique from other brands of its kind along with the challenges they came across during navigating around the 3D storefront, and more.

Lavie Sport is firming up its digital footprint for 2x growth in 2024: Ayush Tainwala

According to Ayush Tainwala, CEO, Bagzone Lifestyles, 2024 is going to witness trending, versatile lifestyle products with the integration of technology in innovating products with a rising focus on sustainability, ensuring that the products of Lavie Sport are not only stylish but also eco-friendly.

Manali Pilankar decodes the transformative role of PR in today’s business realm

In conversation with Adgully, Manali Pilankar, Associate Director – Corporate communications JM Financial Limited, unveils insights into the Media Playbook for 2024 and explores the intricate landscape of media dynamics, communication strategies, and the transformative role of PR in today’s business realm.

265 MSOs face registration cancellation for non-compliance

The Ministry of Information and Broadcasting (MIB) has issued a final ultimatum to 265 Multi-System Operators (MSOs) to comply with regulations or face registration cancellation.

Crystal Gazing into 2024

What PR professionals will be focussing on the most in 2024

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, and a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

Godrej Security Solutions is aiming for 20% growth in FY24: Pushkar Gokhale

Crystal Gazing into 2024, Pushkar Gokhale, SVP, and business Head, of Godrej Security Solutions, predicted that AI-based surveillance features will dominate the industry in the year ahead. He added that there will be the growth of smart security and home surveillance devices. There will also be an increased demand for VDP in the real estate industry.

Navigating the tides of Public Relations: A glimpse into the future of PR in 2024

The future of PR in 2024 is a fascinating blend of innovation and responsibility, shaped by a fusion of technology, authenticity, and societal consciousness, writes Mrinall Kanti Dey, VP & Head – Corporate Communications, MobiKwik.

Happy people, famous work, healthy balance sheets in 2024: Hayden Scott, Virtue Worldwide

Crystal gazing into 2024, Hayden Scott, Creative Head - APAC, Virtue Worldwide, predicted that AI will continue to dominate conversations, though not falling into the trap of tech over the idea. He further shared how this generation will remain consistent in a job for a long time if they feel respected, valued and guided by the right mentor. According to Scott, the major focus areas for Virtue Worldwide in 2024 are healthy balance sheets, happy people, and famous work.

How AI creative intelligence will change the marketing landscape in 2024?

As 2024 kicks off, Vikram Bhalla, Founder and Director, Vivify Asia, writes about how AI Creative Intelligence is poised to reshape the marketing landscape in profound ways in the year ahead.

The Future of AdTech: Operational machine learning takes centre stage in 2024

As 2024 kicks off, Apoorv Pandey, Head of Growth, Moloco India, writes about how Machine Learning, algorithms, data-driven insights, precision targeting, personalization, and automation will play a central role in crafting and delivering advertising messages this year.

Sustainable advertising & conscious branding to gain prominence in 2024: Irvinder Ray

According to Irvinder Ray, Partner, Deloitte India, the emergence of advanced technologies such as 5G, and AR/VR will open newer doors for out-of-the-box advertising models, with an emphasis on conscious branding, sustainable advertising, and CSR.