Week at a glance: Print flexes muscles; Air India rebranding; BGMI-JioCinema pact

Air India rebranding Part 1: The good, the bad and the ineffective

In the fiercely competitive and ever-evolving world of aviation, where perceptions can take off or crash with a single glance, Air India’s bold rebranding journey has been making waves.

Newspapers are rising in India on the strength of strong Advt show: Satyajit Sengupta

Contrary to performance in the global markets, print media, especially newspapers, in India are still going strong. The COVID-19 disruption notwithstanding, it didn’t take print publications long to put up a resurgent show. The last couple of fiscal years have seen print publications report profits or narrow their losses. The first quarter ended June 30, 2023 of FY2024 has seen most print publications show positive growth.

BGMI going mainstream with JioCinema will be a game-changer for esports in India: Experts

Battlegrounds Mobile India (BGMI) has joined forces with JioCinema. This strategic collaboration is set to propel BGMI into every corner of India, contributing significantly to the growth and recognition of esports within the nation.

Data, Tech, AI are set to play an important role in shaping festive marketing strategies

India is a land of many festivals throughout the year. For long, festivals have brought about a spurt in spending on myriad things – household goods, food and beverage, apparel, FMCG products, electronic products, jewellery, and much more, along with gifting frenzy.

Amid tradition, emotion & commerce, Raksha Bandhan kickstarts festive season

The festival of ‘siblinghood’ is just a day away, and brands are strategically geared up to participate in this occasion to make it more exciting for its consumers.

Return of Garena’s Free Fire will invigorate India’s Esports landscape: Experts

In a development that will excite gamers across India, Garena’s hugely popular, Free Fire game, is poised to make a triumphant return to the Indian gaming landscape. With its official re-entry scheduled for September 5, ‘Free Fire India’ is gearing up to once again captivate the nation’s burgeoning video gaming industry.

JioCinema-BGMI pact excites gamers

PR Conversation: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen Passenger Cars India

In PR Conversation this week, Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen Passenger Cars India, speaks at length about Volkswagen’s journey in India, adapting to the Indian market, crisis management, influencer marketing strategy, the importance of storytelling for the company, and more.

At Glance, we are aiming to make the surfaces smart: Vasuta Agarwal

In conversation with Adgully, Vasuta Agarwal, Chief Business Officer - Consumer Platform Advertising, InMobi, speaks at length about how Glance has gained popularity as a content platform, how Glance stands out in the highly competitive mobile content delivery space, global expansion plans, and more.

Disney Star onboards 18 sponsors for Asia Cup 2023

The stage is set for an exhilarating cricketing spectacle as the Asia Cup 2023 approaches, and Disney Star, the official broadcaster, has onboarded a total of 18 sponsors for the upcoming tournament across Star Sports Network and Disney+ Hotstar.

Times Group’s Worldwide Media appoints Rohit Gopakumar as CEO

Rohit Gopakumar has been appointed as the CEO of Worldwide Media, a part of the Times Group. With a background in effectively managing profits and losses, leading change, handling teams, and overseeing business transitions, Gopakumar brings a wealth of experience to his new role.

How storytelling has become a powerful tool in shaping Godrej Capital’s identity

In this interaction with Adgully, Nalin Jain, Chief Marketing Officer, Godrej Capital, how the company is leveraging the 126-year old legacy of the Godrej brand, encouraging digital advancements, tapping into the opportunities offered by AI, machine language, ChatGPT, and much more.

Pragya Bijalwan on how Crompton Greaves it fortifying its digital strategy

In conversation with Adgully, Pragya Bijalwan, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd, speaks at length about the company’s over 80 years journey, how Crompton Greave is leveraging digital transformation trends, marketing strategies, and much more.

Brand safety and beyond: Rob Kay on IAS’ role in India’s evolving Ad industry

Rob Kay, VP - APAC, Customer Success Team at Integral Ad Science (IAS), sheds light on the significance of brand safety and suitability for Indian advertisers and discusses how IAS addresses challenges to help brands safeguard their reputation, optimise campaigns, and navigate the attention economy.

Digital financial inclusion is a challenge for game publishers in India: Laveesh Pandey

In conversation with Adgully, Laveesh Pandey, COO, Starlight Gaming, said, “It’s different in our case, we are releasing games which are specifically made for India. So, in terms of looks and gameplay and aesthetics, these games look and feel very much Indian, and people can relate to this kind of games.”

Start-up Stars: Divya Malpani, Founder, Skinvest

In conversation with Adgully, Divya Malpani, Founder, Skinvest, speaks about the journey of her entrepreneurial venture, curating a brand for the Indian youth, the mission and vision of her venture, the biggest challenges faced and how she has overcome them, and more.

Anandita Kakkar’s special TEA formula for more diversity & inclusion in organisations

In conversation with Adgully, Anandita Kakkar, Global Leader – Marketing, SATO, speaks about diversity’s role in creating unique perspectives, defining one’s boundaries while working from home, her 5 most effective leadership lessons, and more.