Week at a glance:Reliance succession; Sudhir Chaudhary quits Zee News; TDS for influencers

Zee News’ Sudhir Chaudhary set to start his own venture

Sudhir Chaudhary, who has quit as Editor-in-Chief and CEO of Zee News, WION, Zee Business, Zee 24 Taas and host of the prime-time show Daily News & Analysis (DNA), on Zee News, is planning to start his own venture, sources have confirmed to Adgully.

Mukesh Ambani steps down as Reliance Jio Director; Akash Ambani made Chairman

There is a change of guard at Reliance Jio. On Tuesday, the Reliance Jio Board of Directors named Akash Ambani as its new Chairman. The appointment comes a day after Mukesh Ambani’s resignation as Director of the company became effective.

Change of guard at Reliance – A lesson in having a successful succession plan

Earlier this week, Mukesh Ambani stepped down as Director of Reliance Jio. His elder son, Akash Ambani, has been named Chairman. At 64, it is not yet retirement time for Mukesh Ambani. But he has started the succession process early enough for his son Akash to emerge as a strong business leader and be mentored by the best.

The evolving face of Social Media – from socialising to the Metaverse

The power of Internet has really transformed the world and today, social media has become a very lively and dynamic platform for engagements. In the earlier days, we had the telephone followed by telex machines and then the fax machines, but today, the Internet has revolutionised the world of communication. Right from individuals to corporates, everyone today is very much present on social media to stay connected.

How social media has become the strongest place for change for good campaigns

With the rapid digitisation, it becomes very difficult to comprehend for GenZ about the mode of communication used by their parents – the time when letters were the prime means of staying in touch with friends and family, which often would take at least a week to be delivered. Compare that with the communication at almost the speed of thought today, thanks to Digital.

TDS for influencers: Experts weigh in on ramifications & challenges of implementation

Starting from July 1, 2022, social media influencers, doctors and other people of a similar calibre, who receive free goods from businesses, would be required to pay 10% tax deducted at source (TDS) for obtaining them. Adgully reached out to a cross-section of leaders from the industry to know about the implications of this new regulation.

Cannes Lions 2022 Winners Speak:

India has some of the best talents when compared to the world: Amit Wadhwa

In an email interaction with Adgully, Amit Wadhwa, CEO, Dentsu Creative India, shares his excitement over the agency’s stupendous performance at Cannes Lions 2022, his observation on the creative talent in India, and more.

When you create work, you should not think of accolades: Sukesh Nayak

In an email interaction with Adgully, Sukesh Nayak, Chief Creative Officer, Ogilvy India, speaks about winning at Cannes Lions 2022, the joy of seeing work from India being celebrated at the world stage, and more.

Mondelez’s Cannes Lions win is definitely not a flash in the pan: Anil Viswanathan

Anil Viswanathan, Senior Director – Marketing, Mondelez India, speaks to Adgully about Mondelez’s Titanium Lion-winning campaign – ‘Not Just a Cadbury Ad 2.0’ – at Cannes Lions 2022, what makes him be confident about the creative work from India on global forums, why brands and ads need to create meaningful engagement, and much more.

Cannes Lions 2022: India is the new LatAm when it comes to award shows - Mukund Olety

In an email interaction with Adgully, Mukund Olety, Chief Creative Officer, VMLY&R India, celebrates India’s wins at Cannes Lions 2022 and how the country is turning into a creative powerhouse.

Cannes Lions 2022: The ‘1983’ moment of Indian advertising – Josy Paul

In a brief e-mail interaction with Adgully, Josy Paul, Chairman and CCO of BBDO India, speaks about his agency’s win at Cannes Lions 2022, India’s strong show at the advertising festival, how creativity is the return gift of empathy, and more.

How ZEE5 is gaining traction with its bullish push for Telugu content

In conversation with Adgully, Anuradha Gudur, Chief Cluster Officer-Telugu, ZEEL, speaks at length about the new Telugu content slate, how dubbed content is helping increase the viewership base and much more.

One cannot equate skill-based real-money gaming with gambling: Gaurav Mehta

In conversation with Adgully, Gaurav Mehta, CMO, Zupee, speaks about the Real Money Gaming genre, emphasis on classic games that have a high nostalgia quotient, the road ahead for the gaming industry in India and more.

Tiki will be getting into social commerce & explore branded content: Ian Goh

In conversation with Adgully, Ian Goh, Chief Executive Officer, Tiki, elaborates on the business proposition of the short-form video platform, the focus on ‘Creator First’ proposition, how Tiki is empowering the creator community, and more.

“Lines are now blurred for PR, Marketing, Advertising & Talent Management agencies”

In conversation with Adgully, Alpa Turakhia and Sharlene Batlivala, Owners of Communique PR, speak at length about managing celebrities, how PR is done when a movie is released, brand ambassadors and much more.

93% of Indians prefer brands with a sense of humour: Deepa Param Singhal

In a free-wheeling chat with Adgully, Deepa Param Singhal, Vice President, Applications, Oracle India, speaks in depth about the findings of ‘The Happiness Report’, how consumer perceptions of happiness is changing, why business leaders in India are hesitant to use humour in customer interactions, and more.

Average open rate for emails across industries has diminished to 8.7%: Chris Higgins

In a conversation with Adgully, Chris Higgins, Senior VP - Marketing at Netcore Cloud, said “Friday is the best day of the week for getting high engagement on campaigns, while the worst day of the week to send a campaign is Sunday.”

How Canesten took the gamified mobile ad route to connect with its TG

In conversation with Adgully for their column Talking insights, Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health Division in India, speaks about the new campaign, creating a connect with young active women, addressing the problem of skin fungal infections, and more.

How social app Taki aims to empower content creators

In conversation with Adgully, Sakina Arsiwala, Co-founder, Taki, speaks about how Taki aims to empower content creators and its platform users and reward them for their creativity and engagement as well as build an effective crypto journey for India.

BARC Wk 25: India TV leads Hindi News genre in HSM with relative share of 13.5%

In Week 25, India TV lead the Hindi News genre with a relative share of 13.5% as per BARC data [All Days, 06:00-24:00, TG : 15+, Market : HSM, Period : Wk 23'22 to Wk 25'22]. This is the consistent third week in which India TV has topped the Hindi News genre in HSM.

BARC Wk 25: No major churn in Hindi GECs; Star Plus leads in HSM + North India

The markets that comprise of major Hindi speaking masses are HSM (U+R) NCCS All 2+ market, Guj/D&D/DNH 2+ market, Delhi 2+ market, MP/Chhattisgarh 2+ market, UP/Uttrakhand 2+ market, Bihar/Jharkhand 2+ market and Rajasthan 2+ market.

Complaints against influencers constitute 29% of the total grievances: ASCI

The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April 21 – March 22, during which it processed 5,532 advertisements across mediums including print, digital, and television. With a sharp focus on the digital domain, ASCI saw an overall compliance rate of 94%.

Native Video Ads Boost Brand Awareness by 26%: Kantar Report

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company.

Omdia forecasts global pay TV & online video subscriptions to pass 3 billion in 2027

New research shows that online video subscription numbers continue to grow worldwide at impressive levels. Omdia’s new Global: Pay TV & Online Video report finds that the global total increased from 1.14 billion at end-2020 to 1.34 billion at end-2021, up 17.7% year-on-year.

CNBCTV18.com forays into video streaming space with CNBCTV18 Binge

In response to this, CNBCTV18.com – India’s premium digital business news platform under Network18 Digital has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. The service, launched in June, is available for users on CNBCTV18.com and the CNBCTV18 app.

Tata’s Harish Bhat features in Forbes World’s Most Influential CMOs’ list

Harish Bhat, Brand Custodian, Tata Group, has been recognised by Forbes for being among the world’s most influential CMOs. The 50 CMOs recognised are the world’s most influential, with 21 of them making to the list for the first time. These marketing professionals represent and influence thousands of brands across various categories and industries.

WARC Digital Commerce helps marketers win ecommerce game

WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success.