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Week at a glance: Saluting #NewsWarriors; The Revival & Survival game plan

News reporting amid COVID-19 times: How our #NewsWarriors are battling it out

They are present at every place where some or the other developments are unfolding, with masks covering their faces, mikes in their gloved hands and often a selfie stick, toiling away day and night. Yes, we are talking about the news reporters, who have been out there, reporting from hot zones, hospitals, quarantine shelters, government offices, villages and following the entire migrant worker tragedy unfolding across the country.

Revival & Survival: We expect strong headwinds to growth: Rubeena Singh

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and we will have to learn to live with the Coronavirus in our midst.

Revival & Survival: We are and will be in Beta mode – Nisha Singhania

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and we will have to learn to live with the Coronavirus in our midst.

Revival & Survival: We expect business to largely recover in a year’s time: Anindya Dutta

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and we will have to learn to live with the Coronavirus in our midst.

Revival & Survival: Safety to be the only relevant SOP for most retailers: Amit Sirrohi

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and we will have to learn to live with the Coronavirus in our midst.

We have an exciting slate planned for this year: Ridhima Lulla, Eros Now

Eros Now has launched a brand-new web show under its short format catalogue – ‘Eros Now Quickie’. The concept of the show reflects the new normal of the lockdown, where many couples are willing to take wedding vows on the planned date over postponing it, they are not hesitant to try the new idea of virtual wedding.

PR Measurements should be more business outcome driven: Experts

PR measurement, accountably and ROI are increasingly becoming more important in Public Relations. While technology and data analytics has helped to bring in some accuracy in measuring, there is still a debate both with the clients and agencies that are, we following the right approach for measurements when it comes to evaluating a PR campaign.

Why increasing the brand-influencer collaborative effort is more important now

The COVID-19 crisis and the nation-wide lockdown are changing the influencer ecosystem. Influencers need to rethink how they can keep their engagements relevant and keep inspiring their audiences. The coming month will see a shift in how influencers create content. Also, how brands involve influencers for creating brand equity will also need rethink.

Service level improvisation & meeting demand Vs supply key to success

To spread the importance of sleep and to motivate people for healthy living during the lockdown due to COVID-19, Centuary Mattresses has launched a few initiatives, which are receiving an encouraging response and participation.

Rural market has emerged as a new growth frontier for M&E: Avinash Pandey

Rural India has become a major market for Digital today. According to a IAMAI-Nielsen report, there were 227 million active Internet users in rural areas as of November 2019, which is 10 per cent more than around 205 million users in urban areas. The burgeoning numbers present a great impetus for digital brands to strengthen their foothold in rural markets.

The story behind Edelweiss General’s great ‘Switch’

Sometime in 2019, the Insurance Regulatory and Development Authority of India (IRDAI) had invited insurance companies to submit innovative policy products which will protect the interest of the policyholders. This was done under the aegis of IRDAI (Regulatory Sandbox) Regulations, 2019.

Amazon ventures into food delivery business in India, starts ops in Bangalore

The food delivery business has a new entrant – Amazon Food. Coming from the e-commerce giant, the food delivery app could give serious competition to existing players like Zomato, Swiggy, Dunzo, etc. As per reports, Amazon Food is currently available in some parts of Bangalore such as Bellandur, Haralur, Marathahalli and Whitefield.

KKR to invest ₹ 11,367 crore in Jio platforms

Reliance Industries Limited (“Reliance Industries”) and Jio Platforms Limited (“Jio Platforms”), India’s leading digital services platform, announced today that KKR will invest ₹ 11,367 crore into Jio Platforms. This transaction values Jio Platforms at an equity value of ₹ 4.91 lakh crore and an enterprise value of ₹ 5.16 lakh crore. This is KKR’s largest investment in Asia and will translate into a 2.32% equity stake in Jio Platforms on a fully diluted basis. Over the last month, leading technology investors, such as, Facebook, Silver Lake, Vista, General Atlantic and KKR have announced aggregate investments of ₹ 78,562 crore into Jio Platforms. 

General Atlantic to invest ₹ 6,598.38 crore in Jio platforms

Reliance Industries Limited (“Reliance Industries”) and Jio Platforms Limited (“Jio Platforms”), India’s leading digital services platform, today announced an investment of ₹ 6,598.38 crore by General Atlantic, a leading global growth equity firm. This investment values Jio Platforms at an equity value of ₹ 4.91 lakh crore and an enterprise value of ₹ 5.16 lakh crore. General Atlantic’s investment will translate into a 1.34% equity stake in Jio Platforms on a fully diluted basis. With this investment, Jio Platforms has raised ₹ 67,194.75 crore from leading technology investors including Facebook, Silver Lake, Vista Equity Partners and General Atlantic in less than four weeks.

A fresh rethink for traditional advertising amid COVID-19 crisis

Bhaskar Majumdar, Head - Corporate Affairs, Communication & Digital media, Egis India, examines the impact of the COVID-19 pandemic on traditional advertising and stresses on democratic distribution of intelligently crafted personalised and relatable high-value advertising content through an integrated omni-channel media.

Marketeers without borders: The show will go on beyond COVID-19

Rahul Tekwani, Group Brand Manager - Planning, Enormous Brands, takes a look at how the world is undergoing a renovation and adds that companies will have to reduce the research planning and execution cycle from annual, quarterly, monthly to weekly, or even daily.

#ShareTheLoad is back and it resonates even more during the lockdown

Launched 5 years ago to address the inequality that exists within Indian households, #ShareTheLoad campaign has been serving as a timely reminder as many families working from home are swamped with household chores and require everyone to share the load.

Uncle Chipps carves an opportunity out of Sonam Kapoor's craving

Celebrities of all hues have been entertaining and engaging with their fans amid lockdown and #Stayathome with their videos and social media posts. Fans have been given a peek inside their homes, live and activities as the celebrities work out, do household chores, turn chefs, grooming advisors, gardeners, channel their inner musician, etc.

Brands ride Paatal Lok’s success wave

Ever since ‘PaatalLok’ premiered on Amazon Prime Video on May 15, 2020, the crime thriller web series has been garnering rave reviews. Great hype was created on social media in the lead-up to the series’ premiere.

Webinar: Discover how crisis unlocks potential with Nilima Bhat

“Regardless of Gender and Race, we need leaders who are conscious (that is, show self-mastery and selfless service of a higher purpose) and integrated (that is, express mature masculine and feminine values and behaviours) – Nilima Bhat.

BARC Wk 19 News: AajTak leads Hindi News; India TV sees big gains

The share of News and Movies genres in overall TV viewership has started to stabilise, but continues to operate at higher levels. As per BARC data for Week 19 (Saturday, 9th May 2020 to Friday, 15th May 2020), AajTak continues to lead the Hindi News genre, while Republic TV maintains its unbeaten run as the numero uno English News channel [All India (U+R) : NCCS All : 2+ Individuals].

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