Week at a glance: SCREENXX 2022; Big tech layoffs; Uplinking & downlinking guidelines

SCREENXX 2022 – Decoding the next phase of digital entertainment’s growth in India

Stage is set for the 4th edition of SCREENXX Summit & Awards 2022. Dedicated to the world of entertainment, SCREENXX, the premier event from Adgully, straddles digital entertainment comprising OTT, connected TV, as well as the film and television industry. After two years of being held in the virtual platform, this year’s event will be a hybrid one, held over two days. Day one on November 17 will be a virtual event, while Day 2 on November 18 will be held at JW Marriott in Mumbai.

Elon Musk’s Blue Tick revolution, brand safety implications, and impersonation

Elon Musk’s $44 billion takeover of Twitter has kicked up a storm. Part of the maverick billionaire’s post-takeover announcements stem from his alacrity to diversify the micro-blogging site’s income. He said Twitter was losing more than $4 million per day, and he promptly culled almost half the 7,500-strong workers.

Driven by regional muscle, Indian OTT can be an indomitable content force: Experts

According to a new FICCI EY analysis, the proportion of regional languages in all OTT (over-the-top) video content will quadruple from 27% in 2020 to 54% in 2024 as more streaming platforms embrace vernacular programmes and films. 69% of films released on platforms and 47% of OTT originals in 2021 were not in Hindi.

'Programmatic advertising will witness boom in cookie-less era’

In this interview with Adgully, Rohit Arora, Vice President - Tech and Strategic Initiatives, Xapads Media, dwells at length on the growing importance of programmatic advertising, personalisation, cookie-less future, and brand safety.

Amagi’s Baskar Subramanian bets big on India’s connected TV FAST market

Amagi offers end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT. In India, the company has collaborations with the likes of Shemaroo, Warner Bros. Discovery, B4U, etc. Amagi intends to bring its cloud-led innovation to the Indian broadcasting industry, helping media companies to virtualise their operations for accelerated business growth, says Baskar Subramanian, CEO and Co-founder, Amagi

TV channels uplinking in frequencies other than C-Band need to encrypt their signals

The Union Cabinet today approved the guideline for uplinking and downlinking of television channels in India, 2022. The consolidated guidelines are aimed at easing issue of permissions to the companies/ LLPs registered in India for uplinking and downlinking of TV channels, setting up of teleports/ teleport hubs, use of digital satellite news gathering, satellite news gathering, electronic news gathering systems, uplinking by Indian news agencies and temporary uplinking of a live event.

Zee Media lets go of 10% of its workforce: Sources

Zee Media is reducing its manpower by 10%. According to industry sources close to the development, 20 people were let go of at the news organisation yesterday (November 9, 2022), while 80 people were laid off earlier. Among those who have been asked to leave is the Bihar Zee Resident Editor, according to sources.

10 key media trends that will shape brand-consumer dynamics in 2023: Dentsu

Speaking about the report and the collaboration involved, Peter Huijboom, Global CEO, Media & Global Clients, dentsu international, said, “This year we witnessed a very different geopolitical landscape and a new and challenging economic outlook, which has forced brands and people to really stop and re-evaluate many things. Through all this uncertainty, we’ve been able to see the emergence of new consumer behaviours, exciting tech innovation and the spark of profitable new media opportunities for brands.”

Twitter India registers 82% jump in revenue in FY 2021-22

Twitter India has released its FY 2021-22 earnings, amid all the hullabaloo created by its new owner Elon Musk, whose drastic decisions have made worldwide headlines.

YouTube Shorts makes its design journey from mobile to TV

In a blog on YouTube’s website, Brynn Evans and Melanie Fitzgerald, UX Directors, YouTube, take a look at the design process of expanding Shorts to this new surface, taking a deep dive on what it takes to bring mobile-first video formats to the TV screen.

Metaverse will dominate the digital space in 2023 & many years to come: Moneka Khurana

In conversation with Adgully, Moneka Khurana, Country Head and Board Member of MMA India speaks at length about the trends that will dominate this year in the digital space, first party data adoption in the APAC markets, and much more.

Abhijeet Dhar on growing CNN International’s ad sales business in India & South Asia

Since international news platforms like CNN are reimagining the future of brands, Abhijeet Dhar, Director - Sales for CNN International Commercial, speaks to Adgully about how an Audience-First strategy will evolve in 2023-24, why CNN is GenZ’s trusted destination, how brands can deliver seamless customer experience, and more.

Consumer preference is shifting from locker jewellery to drawer jewellery: Parag Shah

With the emerging trends of gold and diamond jewellery, consumer preferences have evolved dramatically in recent times, especially amongst the younger generation.

With the Bigg Boss pact, MyGlamm wants to democratise beauty: Sukhleen Aneja

MyGlamm, the No. 1 online make-up brand of India, has been onboarded as the official Make-up Partner for ‘Bigg Boss Season 16’. Ever since its release on television, ‘Bigg Boss’ has become a premier property of Colors, garnering high interest and viewership. In its 16th Season, ‘Bigg Boss’ as adopted the theme – ‘Game badlega, kyunki Bigg Boss ab khud khelega’.

We see a huge potential in India for our games: Niantic’s Omar Tellez

In this interview with Adgully, Omar Tellez talks about the ‘Festival of Lights’ campaign in India coinciding with Deepawali, the company’s India plans, the potential of the Indian market, trends, future plans, etc. Excerpts:

Media coverage shouldn’t be the only yardstick to assess PR impact: Manali Pilankar

In conversation with Adgully, Manali Pilankar, Vice President - Corporate Communications, JM Financial, talks about the changes in the corporate communication space in past few years, challenges faced while working with clients, role of PR in CSR, and more.

Amagi raises $100 million to become next-gen media tech platform

The investment brings Amagi’s valuation to $1.4 billion, an increase from its unicorn valuation achieved just seven months prior.

Balaji’s consolidated six-month revenue at Rs 283cr

Balaji Telefilms announced its financial results for the second quarter and six-months ended 30th September 2022. During the three months of this quarter, we had a robust pipeline of 8 shows on air across 4 leading broadcasters.

TV Ad Volumes increased by 2% in Jul-Sep’22 over Jan-Mar’22: TAM AdEx

TV Ad Volumes increased by 2% in Jul-Sep’22 over Jan-Mar’22, while compared to Apr-Jun'22, TV Ad Volumes grew by 4% in Jul-Sep'22, as per TAM AdEx’s quarterly report (July-September 2022) on television advertising.

“Grey Worldwide gave the best possible creative rendition of IDP Education’s story”

A global leader in international educational services, IDP Education, has been in the industry for nearly 50 years, knowing and applying the best practices in order to help aspirants on their journey to study abroad. The extensive range of services that it offers along with the experienced staff and foothold in the industry, ensures that the international future of students is bright as well as rewarding.