Week at a glance: SCREENXX decodes what India is watching; Why e-comm is bullish

What is India watching? Decoding the intricacies of Content consumption trends today

Digital content consumption has seen an explosion during the COVID and lockdown period. There are several learnings and implications for the industry. Coming amid these times, SCREENXX 2020 has special significance as Adgully’s premier industry event this year brought together the best minds from the Digital Entertainment Ecosystem to discuss, debate and deliberate on making the space more vibrant and impactful, as well as provide a better understanding of where this industry is headed.

Also read:  Week at a glance: The IPL gameplan; Q&A GroupM’s Tushar Vyas; Offline-to-Online move

Emerging out of COVID-induced inertia, e-commerce is bullish on big festive revival

The Indian e-commerce market is expected to grow to $200 billion by 2026 from $38.5 billion in 2017. E-commerce portals are seeing increasing traction and business and are expected to be the key driver of sales for many brands during this festive season, especially in the smaller towns where there is a steep increase in demand as compared to the metro cities.

M&E to rebound by FY22 to reach Rs 1.86 tr; but faces loss of 2 yrs growth due to COVID-19

As per the 12th edition of the report titled, ‘A year off script: Time for resilience’, by KPMG in India, the tepid economic growth combined with slowdown in domestic consumption had a material adverse impact on the Indian M&E sector, which grew at slower rate of 7.4 per cent in FY20, to reach a size of Rs 1.75 trillion, at a CAGR of 10.3 per cent over FY16-20. The M&E sector is expected to contract by a significant 20 percentage points in FY21, with major segments like TV, Films and Print all seeing major declines.

Insurance category will transition from push to pull centric: Chandramohan Mehra

During the pandemic, Bajaj Allianz Life geared up with their smart digital offerings to cater the insurance needs of customers. These sustained and committed efforts enabled the company to grow by 9 per cent in individual rated new business premium. In an exclusive conversation with Adgully, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, speaks about the overall market sentiments in the life insurance sector and how his company is geared to meet the many challenges that the industry is facing. 

Dentsu Aegis Network rebrands to dentsu

Dentsu Group Inc. today announces that its international business Dentsu Aegis Network will now operate under the dentsu brand. The international business will operate alongside its business in Japan. The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as Global CEO. 

Festive season will serve as a respite from COVID-associated slumber: Vishal Shah

In conversation with Adgully, Vishal Shah, Founder and Managing Director, Storia Foods & Beverages, shares his company’s strategy for the festive season amid the pandemic and the important role of digital in Storia’s marketing mix. 

PR will become more data and AI driven: Sujit Patil, Godrej Industries

In conversation with Adgully, Sujit Patil, VP & Head - Corporate Brand and Communications, Godrej Industries Limited & Associate Companies, speaks about how PR has evolved over the years, the growing importance of AI and data analytics in today’s communications ecosystem and much more. 

During COVID, ‘stories’ have remained a big refuge: Anindo Banerjee, Hoichoi

Anindo Banerjee, VP – Original Content, Hoichoi, may be short and crisp in his replies, but in his interaction with Adgully, Banerjee provides some great insights on content consumption trends seen during the COVID and lockdown period. 

Chingari app understands the needs of Bharat: Sumit Ghosh

Founded by two Bengaluru-based programmers, Chingari has emerged as India ka Apna Naya TV in multiple cities and locations, including Tier 1 cities of India such as Delhi, Hyderabad, Chennai, and large parts of Tier 2 and Tier 3 cities. In conversation with Adgully, Sumit Ghosh, CEO & Co-founder, Chingari App, speaks about how has Vocal for Local has powered the app, advertiser interest, and empowering content creators across the country. 

What Google’s Payments policy review means for Indian start-up ecosystem

Under the studious title of “Developer Program Policy Review: Payments”, Google has made it compulsory for developers to use Google Play Billing system as the only method of payment. The Indian Founders’ community is on fire at the announcement of the policy. The primary likely reason is perceived dominance of Google Billing System. 

General Atlantic to invest Rs 3,675 crore in Reliance Retail Ventures

Reliance Industries and Reliance Retail Ventures have announced today that General Atlantic, a leading global growth equity firm, will invest Rs 3,675 crore into RRVL, a subsidiary of Reliance Industries. This investment values Reliance Retail at a pre-money equity value of Rs 4.285 lakh crore. General Atlantic’s investment will translate into a 0.84 per cent equity stake in RRVL on a fully diluted basis. 

Opening up of movie halls – No big releases before December: Karan Taurani

The Union Home Ministry, as part of its announcements for Unlock 5.0, has allowed the opening up of cinema halls from October 15, 2020 onwards. However, the Ministry has restricted the seating capacity in cinemas, theatres and multiplexes to 50 per cent in non-containment zones.