Week at a glance: Spotlight on gaming; Pre-festive marketing blitz; Yes Bank brand refresh

Gaming industry hopeful of finding ways to grow despite 28% GST challenge

The Indian government’s decision to levy 28% GST on online gaming platforms has sparked mixed reactions from the gaming community. While some gamers fear that this will affect their earnings and the growth of the industry, others are hopeful that the industry will adapt and overcome this challenge.

Gaming Beyond Boundaries: Opportunities to monetise by gamers

The Indian video gaming sector has witnessed impressive expansion. As per the FICCI-EY report on Indian media and entertainment, it is anticipated that the Indian gaming market will achieve a value of Rs 29,000 crore (approximately $3.8 billion) by the year 2024.

How brands are creating a lasting connect with their TG with pre-festive marketing blitz

While the peak festive season is still a couple of months away, the festive fervour is already reflecting in marketers’ plans from August itself. Over the years, Independence Day has turned into a mega shopping festival, coloured with patriotic flavour.

Yes Bank had a rough patch in between, but we are doing very well now: Nipun Kaushal

In conversation with Adgully, Nipun Kaushal, CMO, Yes Bank, speaks about the core idea behind the brand refresh, what the new brand identity signifies, marketing and campaign strategies, and more.

P&G Health’s mission is to provide Healthcare as Humancare: Vijay Kumar Pampana

In this interview with Adgully, Vijay Kumar Pampana, Marketing Director at P&G Health, delves into the inspiration and vision behind the transformative ‘Ab Feel Karega India’ campaign. Pampana shares insights into how Neurobion Forte’s mission aligns with P&G

K N Srikanth decodes growth of Home, Kitchen, and Outdoor business on Amazon

In conversation with Adgully, K N Srikanth, Director, OHL, Amazon India, speaks about the growth of the Home, Kitchen, and Outdoor business on Amazon.in, finding a balance between aesthetic appeal and functional features to cater to consumer preferences in an effective manner, and much more.

Zoom’s Debjani Gupta decodes the new ground rules for event management

In an exclusive interview with Adgully, Debjani Gupta, Country Marketing Leader for India, Zoom Video Communications, Inc., delves into the remarkable journey of Zoom Events and the ingenious marketing strategies that have shaped its recent years. Gupta sheds light on the brand’s evolution in the post-pandemic landscape, while also highlighting some pivotal milestones.

There is a strong need to change the legacy mindset in the retail industry: Nitin Chhabra

In this interview with Adgully, Nitin Chhabra, CEO, Ace Turtle, reveals how the integration of technology and a forward-looking approach has propelled Ace Turtle to new heights, showcasing its impact on Lee and Wrangler brands and shedding light on the future of retail in a tech-infused landscape.

How purpose-driven marketing is creating strong brand loyalty for BiC Cello

In conversation with Adgully, Devanshi Dholakia, Marketing Lead, BIC Cello, speaks about the green initiatives of the company and how it has been able to involve the youth of the country in its endeavour to recycle, reuse and reduce, purpose-driven marketing, pivoting towards digital to engage with consumers and encourage them to shop online, and more.

Streaming & CTV have opened up new avenues for programmatic ads: Gandharv Sachdeva

In conversation with Adgully, Gandharv Sachdeva, Country Head - India and Thailand, Hybrid, speaks at length about the trends dominating the programmatic and advertising industry, how the first year of Hybrid has been, their expectations from the remaining half of the year, and much more.

Ahmed Rahimtoola on fostering togetherness for brandy brand Mansion House

In an exclusive interview with Adgully, Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, discusses the inspiration behind the innovative ‘A Warm Welcome’ brand proposition for Mansion House.

Times Internet lays off 350 employees

Times Internet, a prominent player in the digital media landscape, has laid off 350 employees. As per sources close to the development, this decision is a direct consequence of an ongoing internal restructuring post the split up between the brothers and a step towards cost cutting.

ASCI places additional responsibility on health and financial influencers

The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers.

SC seeks stricter TV regulations due to ineffective self-regulation

The Supreme Court has indicated its intention to provide directives for the oversight of television channels, given the ineffectiveness of their self-governance. The judicial panel emphasized the need for more stringent regulations.

Subhash Chandra, Puneet Goenka barred from ZEE-Sony director roles

The Securities and Exchange Board of India (SEBI) on Monday announced that Subhash Chandra, the founder of Essel Group, along with his son Punit Goenka, will be ineligible to assume directorial roles within group enterprises, including Zee Entertainment Enterprises, Zee Media Corp, and the proposed merger of Zee-Sony.

Start-up Stars: Dr Saroj Gupta MyDigiRecords

In conversation with Adgully, Dr Saroj Gupta, Founder & CEO, MyDigiRecords, speaks about her journey as an entrepreneur, how her company intends to overcome the traditional limitations and inefficiencies in healthcare record management, embracing failures as learning opportunities, and more.

Exclusive: ‘Choosing the right script’ is Yami Gautam’s mantra for success

In an exclusive interaction with Adgully Bureau, Yami Gautam Dhar shares about her being selective while finalising movies and roles and also about her deep faith in the almighty.