Week at a glance: The Nifty Magician; CMOs’ Charcha in Bengaluru; Empty WC stadiums

The journey of the ‘Nifty Magician’: An exclusive interview with Anuj Singhal

Here is a captivating interview with Anuj Singhal, Managing Editor-CNBC Awaaz, a true luminary in the world of financial journalism, who is often affectionately referred to as the “Nifty Magician”.

AI in entertainment: Balancing innovation and creativity amid industry transformation

The recently concluded strike by Hollywood writers brings to the fore one aspect, which is a key topic of discussion in these times: the use of Artificial Intelligence or AI in the realms of creativity.

We plan to get further aggressive to scale up our East biz: Swati Nathani, Team Pumpkin

Award-winning digital marketing & PR agency, Team Pumpkin, unveiled its newest office in Kolkata in August 2023. In conversation with Adgully, Swati Nathani, Co-Founder and CBO, Team Pumpkin, speaks about the agency’s foray into the East market, building up the business in the East, future expansion plans, gearing up for the festive season, and more.

Empty stadiums at ICC World Cup 2023 take the sheen off cricket fervour

The world’s best teams and players are here, but the cricket crazy fans are missing – at least from the stadiums that are hosting the matches. The opening match between England and New Zealand, played at the new Narendra Modi Stadium in Ahmedabad on October 5, 2023, started off with just a few smattering of people in a stadium that has a seating capacity of 132,000.

Hybrid’s Gandharv Sachdeva on how In-Image Advtg is delivering contextual targeting

CMOs’ Charcha - Bengaluru Chapter 2023 featured an insightful keynote address by Gandharv Sachdeva, Country Head - India, Thailand, Hybrid, who spoke on ‘In-Image Advertising’. In-Image advertising, also referred to as image-based advertising, is a form of native advertising in which ads appear directly over an image on a web page under many formats, including display ads, editorial images or rich videos.

AI will not replace marketers: Sanjoy Roy, Gupshup

“AI is a tool that you cannot afford to ignore anymore,” said Sanjoy Roy, VP - Retail CX, Gupshup. He was delivering a keynote address at the recently held CMOs’ Charcha – Bengaluru Chapter 2023, organised by Adgully. “You cannot afford to sit back, wait, and observe while I assess my peers’ actions and determine if it provides a return on investment (ROI),” he added.

Prioritising inclusivity: Why marketers can’t ignore the multifaceted nature of consumers and many more

In keeping with the theme of the event this year, the second edition of CMOs’ Charcha - Bengaluru Chapter 2023 saw a panel discussion that turned the focus on ‘Inclusivity in Marketing’. Chaired by Sindhu Janardhan, Senior Creative Director, Interactive Avenues, the esteemed panellists included:

Ashok Vidyasagar, Segment Leader, EY

Shahbaaz Mohammed, Brand Marketing Head, cult.sport

Puja Bedi, Head - Brand Marketing, WOW Skin Science

Vikas Bansi, Business Head, OTC, Himalaya Wellness Company

Boosting efficiency through automation – How Indian marketers are achieving scale

CMOs’ Charcha - Bengaluru Chapter 2023 saw an interesting panel discussion on ‘Automation Effeciency’, which was chaired by Senthil Kumar Hariram, Vice President, Marketing, Neil Patel Digital, India. The esteemed panelists included:

Nitin Virmani, Marketing Head, WiseX

Hitarth Saini, Head Of Marketing, Freo

Chetan Sharma, Vice President, Pin Click

70% of consumers now expect personalisation: Experts

The second edition of CMOs’ Charcha - Bengaluru Chapter 2023, saw an interesting panel discussion on ‘Personalisation at Scale’, which was chaired by Manish Sridhar, Group Marketing Head, Quess Corp. The esteemed panellists included:

Vaibhav Puri, Vice President, Marketing, Nobroker.com

Jiten Mahendra, Chief Marketing Officer, Ample Technology

Ranjith Kumar, Head - Marketing, Digital & E-Commerce, Airasia

Meghna Apparao, Director, E-commerce & Retail (India), Meta

Taranjeet Kaur, Head of Media, Digital and PR, Tata Consumer

Manas Gupta, Consumer Marketing – Lead, Lenovo India

How LIQVD Asia has cracked the code for applying Human Framework for Brands

The first chapter of ‘Breakfast Charcha with LIQVD ASIA’, organised by LIQVD ASIA in partnership with Adgully, focused on the power of ‘Micro Interactions’ in a brand’s life journey and the impact they deliver. The event featured insightful discussions and presentations by key speakers, including Sunil Gangras, Head of Creative Services at LIQVD ASIA, and Parth Dave, Director - Business Strategy at LIQVD ASIA.

How AI & programmatic advertising are shaping the future of marketing

The world looks forward to witnessing the continued evolution of AI in the marketing world, thanks to trailblazing companies like Bobble.ai. Taking part in the discussions were Tabrez Alam, Chief Data & Strategy Officer, Bobble.ai; Kunal Danda, VP - Client Service, Essence MediaCom; and Dimpy Yadav, General Manager, Xaxis.

Bobble.ai’s Ankit Prasad & HDFC’s Jahid Ahmed on navigating digital marketing

Bobble.ai recently partnered with Adgully Network to host an exclusive roundtable conference, titled ‘Step Ahead’. This event was strategically curated for GroupM. The Step Ahead conference saw an insightful fireside chat, where Ankit Prasad, Founder of Bobble.ai, engaged with Jahid Ahmed, Senior Vice President, HDFC Bank.

Godrej Interio saw 15-20% overall growth across categories in Q1 FY24: Sumeet Bhojani

In conversation with Adgully, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio, said, “Furniture is a focal point of interaction among families and getting the families closer. From there emerged the thought that the piece of furniture is not simply part of our homes, it is part of our family.

Zuno CEO Shanai Ghosh unveils innovative campaigns driving customer engagement

In this exclusive interview with Adgully, Shanai Ghosh, MD & CEO, Zuno General Insurance (formerly known as Edelweiss General Insurance), shares valuable insights into her leadership philosophy, the evolving landscape of the insurance sector, and Zuno’s innovative approach to insurance.

Vaibhav Pathak on how Dot Media is helping influencers navigate the creative landscape

In this exclusive interview, we delve into the origins and remarkable journey of Dot Media with Vaibhav Pathak, Co-Founder and COO of the company. Pathak speaks about how Dot Media, a creative-first agency founded during the 2020 lockdown, has become a trailblazer in influencer marketing.

PR Conversation: Gulrez Alam, Director, Teamology Softech And Media Services

In PR conversation this week, Gulrez Alam, Director, Teamology Softech And Media Services, speaks at length about how Teamology differentiates itself from other players in the industry, leveraging emerging technologies like AI and data analytics to deliver exceptional results for their clients, vision for the future of Teamology Softech, and much more.

Start-up Stars: Dipti Tolani, Founder, SALT Attire

In an exclusive interaction with Adgully, Dipti Tolani, Founder, SALT Attire, talks about the inspiration behind her start-up, challenges faced by the company in the marketplace along with growth plans, and much more.