Week at a glance: Threads Vs Twitter; Mid-sized agencies; Rediffusion turns 50

Will Meta’s Threads be a Twitter killer? Experts feel it’s too soon for an epitaph

Meta Platform’s Instagram has launched Threads, an app many are seeing as ‘Twitter killer’. The launch comes at a strategic time, as Twitter has been facing technical issues, content moderation challenges, and controversies since its acquisition by Elon Musk.

Threads sees 10 million users in 7 hours; Jack Dorsey calls it Twitter clone

Threads, Meta’s newly launched social media app, has seen ten million users signing up for the first seven hours of release, according to Mark Zuckerberg, in his first tweet in over a decade.

How mid-size and independent agencies are cracking creative ideation

In the ever-evolving landscape of advertising, mid-size and independent agencies are proving their game by consistently delivering impactful campaigns for their clients. Often operating on smaller budgets and limited resources compared to industry giants, these agencies have become masters of creative ideation, unlocking innovative strategies to captivate audiences and drive results.

Rediffusion turns 50, and celebrates its golden

“We will create advertising that becomes famous, part of the language and the culture of the people,” so said Diwan Arun Nanda when Rediffusion was launched in 1973, intending itto be India’s red-hot creative agency. Over the past 50 years, the agency has done just that. It has created some of India’s most famous campaigns that found their way into the collective consciousness, and day-to-day conversations, of the Indian people.

Building and maintaining brand authenticity in the digital era

Building and maintaining brand authenticity in the digital era refers to the process of creating a genuine and trustworthy brand image that resonates with customers in the online environment. With the rise of social media and digital platforms, businesses have new opportunities and challenges to establish and sustain an authentic brand presence.

MIB issues advisory for online filing of rate renewal by print publications

The Ministry of Information & Broadcasting (MIB) has issued an advisory for filing online application for rate renewal by print publications. As per the Print Media Advertisement Policy, 2020, effective from August 1, 2020, all empanelled publications are required to enter into rate contract with the Central Bureau of Communication (CBC) on the basis of rate offered and other terms and conditions, as laid down from time to time, to ensure proper and timely publication of CBC advertisements.

ReBid’s Rajiv Dhingra on how Programmatic has become dynamic and interactive

Programmatic advertising has transformed the approach of businesses in reaching their desired audiences amidst the rapidly evolving digital advertising landscape. In conversation with Adgully, Rajiv Dhingra, Founder & CEO, ReBid, speaks about programmatic advertising, how does targeting works, current trends, and much more.

"Entrepreneurs should be passionate but not overly emotional about their venture"

In conversation with Adgully, Ajay Shetty, CEO, Salud Beverages, speaks about his entrepreneurial journey, the core business proposition of Salud Beverages, latest trends in the alcobev industry, challenges as well as learnings, and more.

How In Image contextual advertising is powering brands’ consumer connect strategy

With the theme ‘Brand Power Unlocked’, CMOs’ Charcha – Kolkata Chapter 2023 aimed to primarily focus on the significance and effectiveness of modern marketing strategies, unleashing the power of technology and data-driven strategies that shape the future of marketing.

PIL in Delhi HC challenges new online gaming rules

An NGO based in Noida has filed a Public Interest Litigation (PIL) in the Delhi High Court questioning the legislative and constitutional validity of the Information Technology Intermediary Guidelines and Digital Media Ethics Code Amendment Rules, 2023, specifically regarding online gaming.

How Lenovo India tapped into the 'Brave New Art' to connect with GenZ

In an interaction with Adgully, Chandrika Jain, Director - Marketing, Lenovo India, speaks at length about the objective and vision of the campaign,Lenovo’s marketing strategy for the Lenovo Yoga laptop, bridging the gap between analog and digital, and more.

For the Gen Zs, nothing is aspirational, everything is achievable: Experts

Brands and businesses, besides strengthening their national marketing strategies, are also turning their focus on the regional markets and sharpening their strategies there, in order to tap into the potential of the diverse and dynamic marketing landscape in regional India.

Carat appoints Sanchayeeta Verma as CEO India

Carat India, the media agency from the house of dentsu, has announced the appointment of Sanchayeeta Verma as Chief Executive Officer (CEO). She will report to Anita Kotwani, CEO Media, South Asia, dentsu. Verma’s

Joydeep Mukherjee on how growing inclusivity and diversity is shaping the gaming industry

In conversation with Adgully, Joydeep Mukherjee, CMO, Deltatech Gaming, speaks about how the online gaming industry is shaping up in India this year, the steady growth of Esports, enhancing player engagement, establishing a thriving poker community in the country, and more.

How Nuvama Group is upping its game in the wealth management sector

In conversation with Adgully, Sujay Rachh, Chief Marketing Officer, Nuvama Group, shares the core insight behind the ‘Let’s Do It Right’ campaign, Nuvama’s client-first approach, future goals, and more.

Online gaming companies in talks with state government

The Gaming Industry Association, along with the E-Gaming Federation, All India Gaming Federation, and Federation of Indian Fantasy Sports, are raising concerns about the possibility of states banning certain online games, despite their compliance with central regulations.

You need to be a great storyteller to convey what you are looking for: Himank Tripathi

In conversation with Adgully, Himank Tripathi, Chief Communications Officer, Baazi Games, speaks about social media dominance, how ethics plays an important role in the PR industry, and more.

GoDaddy’s Apurva Palnitkar on how the SMB industry in India is shaping up in 2023

In conversation with Adgully, Apurva Palnitkar, Senior Director Marketing, GoDaddy India, speaks about the key trends dominating the SMB industry in India in 2023, the necessity for businesses to adapt to the digital landscape, empowering small businesses in India, and more.

Innovation has been a driving force behind our remarkable growth: Vikram Grover

In conversation with Adgully, Vikram Grover, MD NourishCo Beverages Limited, Tata Consumer Products, speaks about the company’s revenue, the growth of the Himalayan range, emphasis on innovation, upcoming product launches, and more.

The future of retail sustainability is truly phygital: Harshavardhan Chauhaan

Delivering his special keynote address, Harshavardhan Chauhaan, a leading industry expert in retail, e-commerce, and D2C brands, explored the concept of ‘phygital’ retail and its role in shaping the future of retail sustainability.

Vernacular marketing enables brands to establish a sense of belonging: Devarshy R Ganguly

In conversation with Adgully, Devarshy R Ganguly, Head of Marketing, Magicbricks, speaks at length about the core idea behind the #OurCityOurHome campaign, vernacular marketing, cultural sensitivity and relevance when adapting marketing messages to different languages, some unique marketing strategies by MagicBricks, and more.

Tapping emerging tools & technologies to increase marketing efficiencies and ROI

Under the theme of ‘Brand Power Unlocked’, CMOs’ Charcha – Kolkata Chapter aimed to primarily focus on the significance and effectiveness of modern marketing strategies, unleashing the power of technology and data-driven strategies that shape the future of marketing.