Week at a glance: TRP scam-ED’s chargesheet; Festive windfall; Cinema Day reality check

Raw data analysis shows abnormal hike in Times Now's view time: ED

The Enforcement Directorate (ED) has filed a chargesheet in a special court in Mumbai under the Prevention of Money Laundering Act, 2002 in the TRP manipulation case that rocked the nation in 2020.

Avinash Pandey elected as IAA India Chapter President

Avinash Pandey, CEO, ABP Network has been elected as the President of the International Advertising Association (IAA) India Chapter for the year 2022-23.

ASCI elects NS Rajan as chairman

At the board meeting following the 36^th annual general meeting of the Advertising Standards Council of India (ASCI) today, NS Rajan, Director, August One Partners LLP, was unanimously elected as Chairman of the Board of Governors of the industry’s self-regulator. NS Rajan is a public relations (PR) veteran with a demonstrated history of setting up and managing firms in the PR industry. He was earlier the Founder and Managing Director of Ketchum Sampark, an Omnicom Group Company.

How Dell Technologies is enabling everyone to celebrate the festivals their own way

In conversation with Adgully, Mayuri Saikia, Director of Marketing (Consumer), Dell Technologies, India, elaborates on the core thought behind the #ApnaWalaFestival campaign, the strong digital-first strategy, omnichannel marketing approach, and more. Edited excerpts:

HUL, Reckitt Benckiser, Brooke Bond Lipton in Top 3 ranks in GEC genre in H1’22:TAM AdEx

In Jan-Jun’22, 50% indexed growth was observed on GECs compared to Jan-Jun’20 and 46% growth compared to Jan-Jun’21, as per TAM AdEx’s half-yearly report on advertising in the GEC genre. May 2022 had the highest ad volume share, that is, 17.4% during Jan-Jun’22. Jan-Jun’21 saw the highest share of Ad Volumes at 27.9% in GECs, with GECs contributing 28% of the ad volume share of overall advertising across different genres.

Nexus Malls has over 125% of sales as compared to the same period in 2019: Nishank Joshi

In conversation with Adgully, Nishank Joshi, CMO, Nexus Malls, speaks at length about their rebranding exercise, their expansion plans, how they are geared up for this festive season to delight the customers across the country, and more.

OOH advertising back with a bang this festive season, say experts

It has been a long wait for the OOH industry to reboot and recover after the two years of lull in activity during the pandemic period. The medium has been playing a significant role for every brand in creating good visibility at the market place in tandem with the other mediums that the brands leverage. While industry experts are very optimistic about the revival of OOH, it needs to be seen what kind of spending is being done by brands especially during the festive season.

Strong women leaders have seen an upward trajectory decade on decade: Vineeta Singh

In conversation with Adgully, Vineeta Singh, Cofounder and CEO, SUGAR Cosmetics, speaks about how women can be role models and entrepreneurs, advice and mantra for maintaining work-life balance, lessons she learned as woman leader and more.

Indian M&E sector to grow over $100 bn by 2030: MIB Secretary

Addressing the two-day ‘FICCI FRAMES Fast Track 2022’, Apurva Chandra, Secretary, Ministry of Information & Broadcasting, Government of India, said, “We will be a $10 trillion economy in the next 10 years. We should target that media and entertainment sector should grow to more than $100 billion by 2030.” He further said that the Ministry of Information and Broadcasting would do whatever it takes to support the media and entertainment sector and help it grow.

MIB has delivered justice, say small broadcasters on simultaneous uplinking order

Prasar Bharati’s DD Free Dish is the only free-to-air (FTA) Direct-To-Home service which enables millions of Indians, especially the economically weaker sections in the country’s hinterlands and small towns, to access TV without paying a monthly subscription fee. All they need to do is pay one-time amount of about Rs 2,000 for obtaining the DD Free Dish set-top box.

Zee Media takes on Govt, moves Delhi HC against I&B MInistry

Zee Media Corporation Ltd (ZMCL) has filed a petition in the Delhi High Court against the Ministry of Information & Broadcasting (MIB), following the withdrawal of approval given to Zee Media by MIB for simultaneous uplinking of its 10 TV channels in Ku Band on GSAT-15 Satellite through the teleport of Dish TV India Ltd.

Cleartrip intends to disrupt cultural norms & make travel an impulse action: Kunal Dubey

In an exclusive conversation with Adgully for their column Talking Insights, Kunal Dubey, CMO Cleartrip, speaks about the #BaaharMilteHain campaign, creating India’s biggest travel festival, bringing the Flipkart Big Billion Days to their customers to make their travel dreams a reality, and more.

Hoichoi to up its reach via more strategic partnerships & OTT bundling: Soumya Mukherjee

In conversation with Adgully, Soumya Mukherjee, COO, hoichoi, speaks about the OTT platform’s five years in the market, the idea with which hoichoi was created, the growth journey, the road ahead, and more. Excerpts...

Decoding the great Indian festive sales across e-commerce platforms

With the festive season on full swing across the country, marketers are optimistic about bumper growth this year. In a report released earlier this month, Redseer had predicted the festive sales to grow to $5.9 billion this year during festive Week 1 and $11.8 billion GMV during the whole festive month. It added that this festive season will see a stronger platform-seller partnership. Sellers are largely satisfied with the support on planning and management extended by the e-commerce platforms leading up to the festive period.

Why Canon President & CEO and a stand-up came together to bring a ‘Big Smile’?

In a conversation with Adgully, Manabu Yamazaki, President & CEO, Canon India, said “We strongly abide by our corporate philosophy of ‘Kyosei’, which indicates the spirit of living and working together for the common good” and revealed more about the campaign and Canon’s strategies. Excerpts -

How Radhika Bangia’s love for K-dramas has landed her international assignments

In a freewheeling conversation with Adgully, Radhika Bangia speaks about her journey as content creator, her love for K-dramas, her ad shoot experience with Viki Rakuten, Bollywood foray, her views on short content platforms, and much more.

Social media trolling: How PR is facing this new & constant challenge

Today we are living in world where everything happens on the internet. The super and easy access of digital has given the netizens to troll with hashtag # for the smallest of the incident and send it viral across all social media platforms. Recently in Bengaluru an incident happened with a Dominos outlet where mops and toilet brushes were seen hanging directly above the dough begin readied to bake the pizzas.

‘Mass scale’ tampering of TV viewership data in AP-Telangana alleged

The issue of tampering of television viewership data has cropped up once again, this time in Andhra Pradesh/ Telangana market. A concerned citizen has written to I&B Minister Anurag Singh Thakur alleging mass level malpractice in the Andhra Pradesh/ Telangana market and has sought “appropriate investigation” into the issue to “restore sanctity of viewership mechanism”.

Mountain Dew dives into everyday struggles of the common man in new campaign

In a conversation with Adgully, Vineet Sharma, Category Director – Mountain Dew, PepsiCo India, said “This campaign celebrates the people who face their fear and conquer it with courage. It emphasises that the case of fear may differ, but it doesn’t really matter. Fear is fear. What matters is the courage to take the next step and win

Keeping movie ticket prices reasonable is the need of the hour, urge experts

It seems everyone has been barking up the wrong tree so far. Various reasons were given for why Bollywood films were flopping at the Box Office faster than you could say... well ‘Bollywood’. On the occasion of National Cinema Day on September 24, 2022, movie halls slashed the ticket prices to Rs 75. Lo and behold, as per media reports, this attracted over 6.5 million movie goers to the theatres.

Edelweiss’ Shanai Ghosh on why it makes sense to SWITCH to usage-based insurance

In conversation with Adgully, Shanai Ghosh, Executive Director & CEO, Edelweiss General Insurance, elaborates on usage-based motor insurance and why it is ideal for customers who work in hybrid or WFH environment, the #SwitchToSave digital campaign, and more.

We’re seeing brands take massive steps in the Metaverse: Amer Ahmad, Blink Digital

Blink Digital offers Metaverse retainers as well as one-off Metaverse activations for brands. For Yashoda Hospital Blink helped create the entire experience end-to-end, Blink has previously worked on Metaverse activations for Amazon and OnePlus and have a few more in the pipeline, says Amer Ahmad, Director of Technology at Blink Digital. In this interview with Adgully, Ahmad dwells at length on Metaverse, its potential, and other related aspects.