Week at a glance: TV news ratings; Hybrid model of movie release; Tata Group & IPL

It is jubilation time for news broadcasters as MIB resumes TV ratings of news channels

MIB’s decision comes after the BARC has undertaken revision in its processes, protocols, oversight mechanism, and initiated changes in governance structure, etc. based on the TRP committee report and TRAI’s recommendations made in April 2020.

No major shifts, just course corrections - Advertisers on resumption of TV news ratings

Advertisers are reacting to the Ministry of Information & Broadcasting’s (MIB) direction to the Broadcast Audience Research Council (BARC) to release the news ratings with immediate effect. It is unclear as to when BARC will start releasing the data. While news broadcasters are hailing the decision, advertisers exercise circumspection in their response: it is a mix of muffled enthusiasm and cautious reaction.

TV9 Network walks out of NBDA

Leading news network of India, TV9 Network, enjoying a leadership rating status, has decided to quit News Broadcasters & Digital Association (NBDA) over moves by the industry body to further delay the resumption of news ratings in the country.

Tata Group to take over as the IPL title sponsor from Vivo

The IPL will expand to ten teams in 2022 after the RPS Goenka Group won the Lucknow-based franchise for the highest offer of Rs 7,090 crore. Meanwhile, CVC Group will acquire the Ahmedabad-based franchise after CVC Capital won the auction for 5,625 crore.

When legacy meets youth brigade: What the title sponsorship deal means for Tata & IPL

Adgully spoke to a cross-section of industry experts to know more about what Tata’s coming on board means for IPL, what will the brand rub-off be for both since Tata and IPL are two huge independent brands with tremendous brand equity, what the association with IPL will bring to the table for Tata, and more.

What has kept the regional print market buoyant in challenging times?

After facing severe disruption during the pandemic period, specifically 2020, when publication and distribution had come to a standstill, print media has been making a strong comeback. Because of cross-device platforms that appeal to their local flavour, regional media has been reaching out to a larger audience.

Is the hybrid model of movie release delivering the ROI?

In the last two years of the pandemic, we have seen the movie industry opt for either releasing the new films on OTT platforms or having TV premieres, or going for a hybrid release model, when movie halls were allowed to reopen – that is, simultaneously releasing the new film in theatres and on OTT platforms.

How ITC is indulging India’s sweet tooth, one dessert-in-a-cookie at a time

In an exclusive conversation with Adgully, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd, elaborates on the company’s plans to offer consumers a superior chocolate experience, leveraging a new segment – Desserts – for the Sunfeast brand, marketing & communication strategy and more.

In 2022, we anticipate deeper use of AI powered technologies: Vartika Verma

For Vartika Verma, Global VP, Marketing, Yellow.ai, the pandemic has transformed the way customers behave and subsequently resulted in a sea change in the emerging trends. According to McKinsey, during this time, consumers embraced five years’ worth of digital adoption in a matter of merely eight weeks.

The push for transparency in influencer marketing has three faces

The answer to how one creator could have such a colossal effect is simple. The partnership was transparent and authentic. Long before the brand collaboration even happened, Charli was known to genuinely love and drink Dunkin’s coffee.

Resetting lives, how dating apps are carving a new growth story in pandemic times

Dating as a concept has evolved tremendously in India. The growing digitisation in India and growth of technology has only facilitated people’s need for companionship. The pandemic not only brought the world to a screeching halt, but also forced people to spend more of their lives online.

“Media is a shape-shifting entity, especially since the pandemic began”

In conversation with Adgully, Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, speaks about adopting a multi-stakeholder approach, media training, PR measurement and effectiveness of PR, and more.

“For digital advertising, seems like our Amygdala is working at its peak”

In Digital 2022, consumers are being deeply and actively looking at the social consciousness of brands and the kind of values they stand for. There may not be just one particular innovation that will work till a long time. The key challenge, at least for this year, will be to keep innovating closest to calculated experimentation.

Patterns of content consumption on digital build more engagement: Dr Vikas Gupta

In conversation with Adgully, Dr Vikas Gupta, Rx India Business Head, Cipla Ltd, shares insights on the #InhalersHainSahi campaign, choosing a digital-first approach, along with celebrity engagement, real-time optimization and more.

Social commerce and content consumption opportunities in 2022

For, Dina D’Souza, Vice President - Monetization, Trell the onset of the COVID-19 crisis upended the world in most aspects, it also brought about accelerated digitisation and adaptation of new-age technologies that would have otherwise taken at least a couple of years to be implemented at such a large scale.

Trends for marketers to shape through 2020's : Ipsos India

Ipsos India is providing a complimentary copy of the e-Flipbook on GTS 2021 and the comprehensive report for marketers is being customized to their needs – à la carte or full report.

FoodTech in India: A promising future for mobile marketers

For Sunil Thomas, Co-founder and Executive Chairman, CleverTap there’s no denying that the foodtech industry is booming. A report by Boston Consultancy Group (BCG) suggests that online food ordering in the Indian ecosystem is estimated to grow at a rate of 25%-30% at a compounding rate and will touch $7.5Bn-$8Bn by 2022, up from $4 bilion currently. In the foodtech business, convenience is a major primary driver in the decision of consumers to purchase a product or store food.

GOZOOP Group appoints Samrat Bedi as CEO, India

Samrat will be responsible for carrying forward GOZOOP’s legacy of helping brands achieve scale and success via a holistic communication approach. Samrat will be based in Mumbai and will report to the board of GOZOOP Group.

GE appoints Weber Shandwick as communications partner for South Asia

The focus will be on building a strong communications strategy across South Asia, that educates key stakeholders on GE's transformation across Aviation, Healthcare and Energy. The aim is to deliver messages about the future of flight, precision health and decarbonization.

Twitter acquires a minority stake in Aleph Group

Twitter Inc. (TWTR) is the first of Silicon Valley companies to join Aleph Group as a stakeholder to support Aleph’s educational endeavors in pursuit of their mission to power the digital ecosystem in emerging countries to unlock and drive economic growth.