Week at a glance: Women Disruptors 2023, India plans of IAS, creator economy, and gender barriers in M&E industry

How women leaders are spearheading the next level of business innovations

The 4th edition of Women Disruptors 2023, held on March 6, 2023 in Mumbai, turned the spotlight on how women are heading the business innovations, in a panel discussion on ‘Women leaders spearheading the next level of business innovations’. The session was moderated by Nisha Singhania, CEO & Managing Partner of Infectious Advertising, and panelists.

Women and their growing participation in economic development

With the growth and development in all the sectors, Adgully hosted a panel discussion during the 4th edition of Women Disruptors on the topic “Women and Rising Participation in Economic Development and the Role of Media.” The session was chaired by Dipika Singh, Learning Facilitator and Motivational Speaker. 

Women Disruptors 2023 returns to celebrate the power of women leaders

Into its 4th year now, WOMEN DISRUPTORS, brought by Adgully, has become an industry standard in recognising and celebrating the outstanding achievements of women leaders of India from across sectors. These women are bringing about a positive and definitive change not just in their organisations, but the industry and society as well.

Saurabh Khattar on IAS India plans, brand safety, AdTech industry challenges, and more

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimisation. Its mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. The company does this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide.

How the creator economy is opening up new avenues for female creators

The creator economy has become the dominant force in marketing and commerce. In October 2020, only 31 start-up capital investments totaling $800 million have been made. Such a financial boost to the creator economy is sending clear indications about its increasing relevance.

Breaking down gender barriers in the M&E industry

A fireside chat between Ajay Dang President, Head of Marketing, UltraTech Cement, and Nupur Saxena, Heads - Sales for Youth, Music, English, and Kids Entertainment, Viacom18, during the 4th edition of Women Disruptors 2023 covered the important topic of “Breaking down gender barriers in the M&E Industry.”

Satish Kaushik passes away at the age of 66

Early Thursday morning, Bollywood actor-director Satish Kaushik, best known for his roles in Mr. India and Calendar, passed away. He was 66. According to reports, Kaushik passed away after a heart attack while driving. Efforts to revive him failed, and on March 9 he passed away.

Why boycott calls surfaced over Swiggy’s Holi ad?

Foodtech company Swiggy has courted controversy with its Holi ad for its convenience grocery service, Instamart. Certain sections of netizens took to social media to slam Swiggy with #HinduPhobicSwiggy. Swiggy Instamart had set up billboard ads asking people not to pelt eggs at each other in the name of Holi and instead make a meal out of the food item.

Amid call for DigitAll, tech continues to see strong skew towards males

Although women are proving their capabilities in every field, the tech industry is one area where the gender gap is significant. According to a report by Dublin-based niche recruitment company, Next Generation, in leading tech companies the general makeup of staff across all roles show an overwhelming male majority. Amazon has 63% of male participation, with only 37% of women participation. Apple, Google and Twitter showed 70% of male employees and just 30% of women employees. Social media applications like Facebook and Instagram represented 69% male, while women representation stood at 31%.

41% YoY increase in global open programmatic CTV ad spend: Study

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the second half of 2022.

New TDS provisions for Online Gaming could pose compliance challenges for industry

Lakshmikumaran & Sridharan (LKS), a premier full-service Indian law firm specializing in taxation, has in a comprehensive white paper, analyzed the proposed TDS changes announced for the online gaming industry in the Union Budget 2023. The white paper welcomes the government’s initiative to provide clarity on direct taxation of online gaming and highlights the potential challenges, their impact on users and the industry, and proposes solutions to address the same.

Research has shown that women can be great leaders during crises: Pooja Sodhi

In conversation with Adgully, Pooja Sodhi, CEO and co-founder at Combonation, speaks about organisation prioritizing gender diversity, the importance of empathy in post-pandemic world, work-life balance, mental stability, and more. 

How Spotify is harnessing the power of AI for a more personalised offering

Adgully caught up with Richard Frankel, Global Creative Director, Spotify, and Arjun Ravi Kolady, Head of Sales, Spotify India, to know more about the company’s plans in India, the evolving consumer behaviour, the new features being introduced, advertisers on Spotify, the new AI-powered DJ system being Beta tested in the US, and more. 

Part 1: The changing face of women leadership in Digital and tech industry

Over the past years women have established their importance in the overall workforce. But even today there is a wide gap between the representation of men and women when it comes to digital and technology. Gender equality is still a far cry in the tech industry, especially at the c-suite level.