Week at a glance: Women’s IPL; Maruti Jimny’s plans; Dip in satellite rates for movies

Indepth: Women’s IPL - Great possibilities, but will it excite brands & draw eyeballs?

What does it mean for the Indian sports ecosystem in general and women’s cricket in particular? Will brands be as enthusiastic as they have been towards the men’s IPL? Let’s understand this and more from a cross-section industry stakeholders. All of them are united in their opinion that it is a positive development. While the women’s IPL will be a new frontier for brands, they feel that it heralds a new era for the Indian women cricket.

Decoding Maruti Suzuki’s strategy for the legendary Jimny in India

In conversation with Adgully, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, speaks at length about the new TVC for Jimny, the communications and marketing strategy, and the creative approach of this TVC while highlighting the success of the legendary off-roader, and more.

Dip in satellite rates for movies – a temporary phase or a permanent change?

When the pandemic forced people to shut themselves inside their homes, OTT became the only saving grace, which eventually disrupted the traditional theatrical distribution model. As a consequence, satellite acquisition rates saw a drop drastically. Is it a temporary phase or will it change the industry dynamics? Are satellite rights losing their lustre? Adgully reached out to industry experts to understand this and more.

ASCI will nudge the industry towards more responsible advertising: Manisha Kapoor

Manisha Kapoor, Chief Executive Officer & Secretary General, Advertising Standards Council of India (ASCI), speaks at length about how the digital advertising industry is growing; their focus on building and expanding a preventive footprint, and much more.

Boom in men’s grooming, category valued upwards of Rs 10,000 cr: Experts

All-in-all, it is a booming market. The Indian and global men’s grooming industry is expected to grow between 7-9% CAGR between 2023 and 2030 than what it is now. Men today are more open to experiment with holistic regimens, spend more time pampering themselves with excellent personal care items. They go to salons more frequently, indulge in activities that they would normally avoid.

Advertising in News genre up 8% in 2022; Reckitt Benckiser is top advertiser

The News genre saw a rise of 8% in advertising Y 2022 compared to Y 2018. However, there was a slight drop of 2% in ad volumes in Y 2022, when compared to Y 2021 and growth of 14% compared to Y 2019, as per TAM AdEx’s relook at advertising in the News genre in 2022. The highest growth in Ad Volumes was observed in Y 2021 since Y 2018. Q1 of 2022 witnessed the highest ad volumes (on per day basis).

Parle-G’s push for empathy among kids is genius marketing

In conversation with Adgully, Mayank Shah, Senior Category Head, Parle Products, elaborates on the creative thought and vision behind the latest campaign, why kindness and empathy from the strong message in the brand communication, the marketing and media strategy, and more.

Rise of electric vehicles is leading to heightened consumer engagement: Lakshmi Narayanan

In an exclusive interaction with Adgully, Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd, speaks at length about the growth of the tyre industry in India, how CEAT has remained at the top of the competition, their expectations from 2023, and much more.

Video marketing sector expected to reach $295 bn by 2026: Mitesh Kothari

Mitesh Kothari, Co-founder and CCO, White Rivers Media, highlights the key trends that will dominate digital in the year ahead, rise of the video marketing sector, increasing shift to Web 3.0, increased Gamification marketing, and more.

How Quaker is fortifying its omnichannel experience for its Muesli foray

In conversation with Adgully, Sonam B Vij, Associate Director and Category Head – Quaker, PepsiCo India, speaks at length about the newly launched muesli category, the campaign strategy, and much more.

PR is now in the digital-first phase of communications: Deepshikha Dharmaraj

Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, speaks about the key trends that will dominate the PR Industry this year, the digital-first phase of communications, a larger need for policy advocacy and public affairs, as well as focus area for BCW India Group in 2023, and more.

Shake ups are imminent in the media industry in 2023: PTC’s Rabindra Narayan

In this interview with Adgully, he talks about how Team PTC showed resilience in surmounting the challenges posed by the pandemic, the future of TV medium, the trends in the industry, etc. He feels that broadcasting is going to be more localised and individual-oriented.

Sony YAY!’s GRP grew by 195% between 2018-2022: Ronojoy Chakraborty

In conversation with Adgully, Ronojoy Chakraborty, Head of Programming, Sony YAY!, speaks about the channel’s growth in the kids’ genre, how the launch of Naruto series will grow the viewership base to include young adults, creating a ‘Happyverse’ for viewers, and more.

Conversations around Connected TV, WhatsApp commerce, vernacular will grow: Vipul Kedia

Vipul Kedia, Chief Data & Platforms Officer, Affle, and Head – MAAS Platform India, speaks about seeing a shift in how marketers approach and target multiple touchpoints in 2023, stronger demand for highly personalised contextual experiences in advertising, higher share claimed by newer channels such as Connected TV, and much more.

Online jewellery purchase is making a big headway in India: Parag Shah

In conversation with Adgully, Parag Shah, Director, KISNA Diamond & Gold Jewellery, speaks about the changing consumer behaviour when it comes to purchasing jewellery, the latest trends driving this industry, focus on localised marketing campaigns, and more.

Digital marketing may get maximum budgetary allocation in 2023: Prasun Kumar

Prasun Kumar, Chief Marketing Officer, Just Dial, speaks about how digital marketing is increasingly becoming the primary marketing lever, driven by data penetration and usage as well as the overall macro-economic challenges.

GullyChat: Re-juggling the Media Mix - New considerations for marketers

Adgully is back with its prime GullyChat initiative. The first Twitter Chat of 2023 will revolve around the topic of ‘Re-juggling the Media Mix – New considerations for marketers’.