Week at a glance: ZEE-Sony merger; Gamification as marketing strategy; One year of ChatGPT

ChatGPT’s year of wonder: Catalysing transformation in the cultural landscape

ChatGPT has reached its one-year milestone. It made its public debut on November 30 last year as a revolutionary AI model, triggering discussions about what many have described as the AI revolution.

Generative AI’s year of wonder: Navigating innovation, challenges & ethics

Generative AI has emerged as a transformative force, breathing new life into the realm of search and sparking unprecedented waves of creativity. As we delve into the impact of generative AI on the development of new product roadmaps, we find ourselves at the crossroads of possibility and imagination.

ZEEL seeks more time to complete merger deal with Sony

In a latest development in the ZEE-Sony merger saga, Zee Entertainment Enterprises Ltd (ZEEL) has sought extension of the deadline of its proposed merger with Culver Max Entertainment (CMEPL), formerly Sony Pictures Networks India. December 21, 2023 had been set as deadline for the proposed merger.

ZEE-Sony merger: Have not yet agreed to a deadline extension, says SPNI

A day after Zee Entertainment Enterprises Ltd (ZEEL), in a filing with the BSE and NSE, sought extension of the deadline of its proposed merger with Culver Max Entertainment (CMEPL), formerly Sony Pictures Networks India (SPNI), SPNI stated that the notice triggers an existing contractual provision in the deal that allows for both parties to discuss the possibility of extending the deadline.

ZEE-Sony merger: Parties likely to get a month’s time to complete deal - Reports

Following ZEEL seeking extension of the deadline of its proposed merger with Culver Max Entertainment, formerly Sony Pictures Networks India, and Sony agreeing to hear ZEEL’s proposals and how they plan to complete the remaining critical closing conditions, the merger parties are likely to get a period of 30 days to close the merger deal, as per media reports that quoted people close to the development.

Gamification as marketing strategy: Fostering long-term user engagement & loyalty

Gamification is the application of game-design elements and principles in non-game contexts. The notion of “gamification” has transcended its status as a mere buzzword to become an integral part of engagement and retention strategies.

Gamification as marketing strategy: Navigating the metrics maze

How does one measure the impact of gamification on marketing efforts? It requires a strategic approach, considering both quantitative and qualitative metrics. Specific Key Performance Indicators (KPIs) play a pivotal role in assessing the success of gamified marketing strategies.

Christmas tale – How marketers are tapping into the year-end festivities

As it is said about Christmas – ‘tis a season of joy and giving’. Over the years, Christmas has come to be celebrated in a big way in India – both by the Christian and non-Christian population. As marketers scout for newer opportunities, the festive season in India has extended beyond the Dussehra/ Durga Puja/ Diwali period to Christmas and New Year.

Prasad Shejale on LS Digital’s UK foray & Digital Marketing Transformation framework

In conversation with Adgully, Prasad Shejale, Founder & CEO, LS Digital, said, “The UK market offers enormous potential for advertising and digital marketing. With a diverse crème market, it provides a sophisticated landscape for brands to engage with consumers.”

AG Talk: Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige

In an exclusive interaction with Adgully, Anil Gurnani, Chief Sales and Marketing Officer, TTK Prestige, speaks about how the brand is balancing the marketing with its rich history and modern innovation, evolution in the kitchen appliances market, digital marketing strategies, and more.

LS passes landmark press law, overhauling the media sector

The Lok Sabha has approved the Press and Registration of Periodicals Bill, 2023, marking the end of the colonial-era Press and Registration of Books Act, 1867.

Start-up Stars: Rohit Bachhawat & Ankit Bachhawat, Co-founders, Litmus

In an interaction with Adgully, Rohit Bachhawat, Co-founder, Litmus & Ankit Bachhawat, Co-founder, Litmus, speaks about being part of this Electronics and Technology industry for over a decade, evolving consumer trends, focussing on delivering superior experience and better value to consumers, and more.

REWIND 2023

2024 will be a year in which we consolidate our digital edge: Amit Wadhwa

Recapping the year 2023, Amit Wadhwa, CEO, Dentsu Creative India, highlights the key developments and trends in Digital in 2023, emerging formats like podcasts, how integration will be a reality in 2024, evolving with AI, and more.

Rewind 2023 - Poulomi Roy, Chief Marketing Officer, RSH Global

Recapping the year 2023, Poulomi Roy, Chief Marketing Officer, RSH Global, shares how there has been an evident willingness among consumers to pay a premium for the product, a notable increase in sunscreen and moisturisation sales, and much more…

Vernacular marketing will be in the spotlight in 2024: Shradha Agarwal, Grapes

Recapping the year 2023, Shradha Agarwal, Co-Founder & CEO, Grapes, speaks about the trends that dominated the Advertising & Marketing industry in 2023, the growing clout of AI, GI advertising campaigns, further rise of social commerce, as well as outlook and expectations for 2024, and more.

Rewind 2023: PR gained muscle with rise of data-driven & AI strategies - Bhuvnesh Chawla

Recapping the year 2023, Bhuvnesh Chawla, Chief Marketing & Growth Officer, BCW India, speaks about the roller coaster ride experienced by the PR industry in 2023. He further highlights significant shifts and emerging trends – with the prominence of AI, particularly generative AI, standing out.

Rewind 2023: Efficiency took centerstage this year - Dhiraj Gupta, mFilterIt

In conversation with Adgully, Dhiraj Gupta, Co-Founder and CTO, mFilterIt, shares some key insights and challenges that dominated Digital in 2023, how companies adopted digital transformation and technologies like AI, mFilterIt’s goal for 2024, and more.