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Wellman assigns creative mandate to The Bougainvillea Co.

Poor health, hygiene and immense work stress, coupled with an erratic lifestyle are putting the pressure upon us and we just cannot afford to fall ill. Thus, it’s time for wellness to power our well-being. And who better than Wellman, to put you on the right path towards wellness!

Simply put, owing to the economic growth and fast-paced lifestyle, the physical and mental well-being of individuals is slowly deteriorating. Increase in career opportunities and productivity has made it difficult for a person to dedicate time to his personal well-being. This has resulted in the neglect of good health, over the years, leading to illnesses, which in turn obstruct the smooth flow of both, one’s career and personal life. Problems ranging from physical ones like low stamina, weak immune system and obesity to psychological ailments like stress disorders, depression, anxiety, inability to focus, etc. have begun afflicting us.

In its mission to promote wellness, UK-based Vitabiotics recently launched their globally acclaimed brand Wellman in the Indian market. Wellman a vitamins & minerals health supplement for men is based on extensive international research and helps support men’s health. Wellman is a designed scientific mix by Vitabiotics, with the aim of providing the right nutrient balance, to support both physical as well as mental health. Wellman not only improves stamina, physical fitness and crucial bodily functions, but also facilitates a healthy lifestyle by keeping the body fit and brain sharp, making it ready to tackle the nuances of a stressful life. 

Wellman is endorsed by Virat Kohli, captain of the Indian cricket team, known for his batting accolades and dedication to fitness. He revolutionized fitness standards in Indian cricket and has shown how to lead a healthy lifestyle, without compromising on his performance. The right man, for the right product!

In India, the launch of Vitabiotics is spearheaded by Sandeep Ajgaonkar, Head of OTC Marketing - Meyer Vitabiotics with guidance and infusion of global experience from Rohit Shelatkar, VP - Vitabiotics London. 

Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co. brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market. Judy Patange, Creative Director of The Bougainvillea Co. and Amitabha Gangopadhyay, Director of Green Bark Consulting together came up with the communication strategy which aptly summarized Wellman by its tagline “Stay Fit. Be Sharp.” 

The launch was further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the Out of Home strategy. The TVC ad campaign created by Cornerstone Media featuring Virat Kohli truly brought out the essence of wellness in the celebrity’s life; endorsing his experience with Wellman. 

Commenting on the same, Sandeep Ajgaonkar said “Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible.” 

Adding their views, Amitabha Gangopadhyay said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”


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