Welspun launches its ‘Jaldi Sukhe Jaldi Sukhaye’ campaign
Welspun, a domestic brand from the house of Welspun India, has launched a new TVC led campaign highlighting its Quik Dry towels’ proposition – Jaldi Sukhey Jaldi Sukhaye. Taking a humorous spin on the current Lok Sabha elections, the campaign showcases the brand’s promise of providing superior quality product at affordable price points while also encouraging consumers to vote responsibly during this election.
Known for its robust R&D and technology backed products, the Quik Dry range has been designed based on extensive consumer research and insights. Having achieved success globally in the home-textile industry, Welspun is now all set to leverage their expertise in the Indian market with the new range of Quik Dry towels priced at Rs. 249.
The tongue-in-cheek campaign comprises a series of two TVCs. The first film depicts a political leader, at a press conference, promising free electricity in every home should he be elected. A journalist calls out that he is sweating – a sign of lying. On the same lines, the second film also showcases the political leader at a press conference urging people to vote for him just the way he has casted his vote dutifully. A journalist again brings to light that the leader is sweating, humorously hinting that he voted for the wrong candidate. Both the films end with the introduction of Welspun Quik Dry towels that helps dry quickly - Jaldi Sukhey Jaldi Sukhaye.
Talking about the campaign, Ms. Manjari Upadhye, CEO - Domestic Business, Welspun India said, “Welspun Quick Dry Towels are created on the back of unique technology and innovation that enables it to dry itself quickly while providing the consumer a perfect drying experience. Through this campaign that leverages the ongoing elections, the brand extends its proposition – Jaldi Sukhe Jaldi Sukhaye and urges consumers to exercise their voting rights wisely.”
The campaign is aired in Hindi, Gujarati, Marathi and Punjabi languages across leading national and regional news channels.
Creative Agency: Leo Burnett
CEO Publicis Communications, South Asia – Saurabh Varma
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
Chief Operating Officer, West : Rakesh Hinduja
Executive Creative Directors: Pranav Harihar Sharma
Senior Creative Director: - Virendra Tivrekar
Associate Creative Director: Abhijeet Kalan, Vivek Kaul
Creative Team: Gayatri Gulekar, Anupam Menon
VP & Business Head: Aditi Mahale
Brand Services Associate: Meghna Rastogi
Production Company: Prodigious
Director: Shaizad Barucha
Music Director: Hanif Sheikh
Executive Producer: Varun Shah
Producer: Andalib Patel