What's-On-India signs exclusive deals with top TV broadcasters

The company has signed exclusive promotional content deals with country's largest entertainment channel Star Plus and host of others television networks namely Zoom, VH1, Sony Pictures, Lumiere, Nickelodeon, etc. Under this partnership, What's On India will showcase exclusive excerpts from the upcoming shows, performances and behind the scene action and drama.

Speaking on the launch Atul Phadnis, CEO, What's on India said "The What's-On-India channel plays cupid between the right eye-balls and the right Television content. This new show on our channel is an opportunity for various broadcasters to highlight their upcoming and big-ticket properties to ensure that the right eyeballs get to preview their shows. This could be done through sneak peeks into the show or showcasing the high points of the show in the form of teasers."

The "First On What's On' show will telecast all the behind-the-scene action, bloopers, rehearsals, teasers, footage of shoot and performances exclusively even before the official broadcaster telecasts it on their channel. What's On India recently fulfilled a similar arrangement with dance reality show Zara Nach Ke Dikha on Star Plus to promote its exclusive content on its channel.