When Cadburys 5 Stars' Ramesh Suresh meet 9XM's Bade Chote

What happens when two iconic jodis known for their rib-tickling antics meet? Well the result can be quite entertaining! 9XM's iconic characters Bade-Chote have teamed up with Cadburys 5 Star's popular jodi - Ramesh and Suresh for a super cool brand integration campaign on 9XM. Titled JoKhaayeKhoJaaye, this brand integration campaign, will be aired on 9XM till mid January 2015.

The JoKhaayeKhoJaaye campaign is a two-episode campaign where in the basic plot revolves around Bade- Chote chilling out with Ramesh and Suresh in a canteen and indulging in the usual banter and the quintessential Bakwaas Band Kar humour. The campaign showcases both the jodis getting lost in their own world after chewing on Cadburys 5 Star, thus bringing in the essence of JoKhaayeKhoJaaye.

Commenting on the association, Pawan Jailkhani, Chief Revenue Officer, 9X Media said "Our animated characters are our real heroes. Their humorous banter on the Channel has made them extremely popular across all age groups and the youth in particular. Our characters are not used for regular advertisements. We integrate the benefits of the products that are being endorsed in our short format animated shows while keeping the essence of the show intact. After the success of the Idea Honey Bunny campaign, Tata photon integrations and many others; we are pleased to associate with a product like 5 Star which is yet another iconic brand. Our brand integrations team and our in-house creative team have created this entertaining campaign which will resonate well across all age groups.”

JoKhaayeKhoJaaye is a unique initiative as this is the first time a brand integration based concept has been executed featuring animated characters interacting with real ones in a live action format.