Why you should read Harsh Pamnani’s ‘Booming Brands’

A self-dubbed brand storyteller, Harsh Pamnani left his corporate career spanning of 14 years to pursue his passion - brand storytelling. He has written about branding based on his learning from Indian entrepreneurship ecosystem and professional experience at companies like Deloitte, HSBC, Cognizant, The World Bank, TiE and FirstCry, an e-commerce platform for kids and baby products. He focuses on homegrown young Indian brands that have emerged in the 21st century.

In 2018, he published the first volume of ‘Booming Brands’ that recounted the journeys of BookMyShow, BYJU’S, Shaadi.com, FirstCry, Su-Kam, Goli Vada Pav, PaGaLGuY, Paper Boat, Elephant Design, Zomato and Jayaashree by Arunachalam Muruganantham (Pad Man). Coming from a marketing background, Pamnani deconstructs the brand building aspects of these businesses which makes for both an engaging read and will inspire the next generation of entrepreneurs.

In Volume 2 of ‘Booming Brands’, published in March, Pamnani unravels the brand stories of OYO, PolicyBazaar, Zoomcar, JoshTalks, ShareChat, Epigamia, BigBasket, Hidesign, Super 30, Quikr and Portea. We can see from this list that Pamnani has covered a spectrum of brands based in different categories thus offering the reader a rich perspective of how innovation and marketing strategy can help young brands grow fast.

If nothing else, ‘Booming Brands’ encompasses an anthropological study of how Indian society has evolved and the brands that have sprung to cater to these evolved needs. But don’t take our word for it, the book published by CNBC has received high praise from several leaders in both industry and government.


“Using journeys of remarkable Indian Companies, Harsh Pamnani has written an interesting premier on brand building. A highly relevant read,” says Harsh Mariwala, Chairman, Marico.

“The inspiring journey of some of the youngest brands of India, articulated in the 2nd volume of Booming Brands, is an excellent read, and Harsh as weaved a narrative that delves into the heart of these pulsating brands,” says Harsh Goenka, Chairman, RPG Enterprises.

About the Author

Harsh Pamnani is a brand storyteller with over 14 years of experience with Think Tanks such as The World Bank and TiE (The Indus Entrepreneurs), corporates such as Deloitte, HSBC, and Cognizant, and startups such as FirstCry.

Harsh has spoken at various prestigious forums such as TEDx, Google Business Group, Josh Talks, IITs & IIMs, XLRI, Symbiosis, Bank of Baroda, and a few others.

Furthermore, he is the curator of iPamnani, a non-commercial visual storytelling initiative with the mission to inspire people through path-breaking ideas of business leaders. For his contribution to social initiatives, he has been appreciated by various non-profit organisations, including New York Cares, Cents Ability & Komen Breast Cancer Foundation at New York, USA, and TiE (The Indus Entrepreneurs) in India.

Harsh earned his bachelor’s degree in computer engineering from IET-DAVV, Indore, and MBA at XLRI, Jamshedpur.


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