Will AI Avatars like Imara change the game for PR and Communications?

In this interview with Adgully, Aakriti Bhargava, CEO-Co-founder of Wizikey, talks about the recent launch of Imara AI, the world’s first AI Avatar for PR & Communications. It marks a significant milestone for the industry. Bhargava shares insights into how Imara AI is set to revolutionise reporting for PR and Communications professionals, while streamlining stakeholder alignment. Imara’s ability to process vast amounts of news data through over 50 AI algorithms, including sentiment analysis and story categorisation, offers unprecedented advantages.

Discover how Imara’s AI-powered personality and storytelling capabilities contribute to enhancing reputation management efforts. Bhargava also provides a glimpse into Wizikey’s strategy to leverage Imara AI’s potential in a thriving media intelligence market. Excerpts:

Congratulations on the launch of Imara AI, the world’s first AI Avatar for PR & Communications! Please tell us more about how Imara will revolutionise reporting for PR and Communications professionals and streamline stakeholder alignment?

Thanks! We’re delighted to have finally launched this product after keeping it under the wraps for so long. The idea of Imara really stemmed from a challenge that we observed PR teams have been facing regularly. You know how PR reporting can be quite a challenge, right. It’s a time-consuming and taxing task when done manually for hundreds of article mentions that a brand might have. This is where Imara comes in. With the power of over 50 AI algorithms, she can analyse thousands of news articles in a few minutes. The analysis can be done with narratives, overall metrics on, reach, etc. This kind of power that analyses from a quantitative to qualitative and that too under 10 minutes is very handy in sharing impact of PR.

Wizikey already offers impressive media intelligence capabilities with access to vast amounts of data. How does Imara AI enhance this capability and present insights from massive data in an easy-to-understand and visually appealing manner?

On the data that Wizikey hosts, Imara runs over 50 AI algos, including sentiment analysis and story categorisation. This data can be further built into consumable formats like audio and video.

Imara AI utilises over 50 AI and Gen-AI algorithms, including sentiment analysis and story categorisation. How do these cutting-edge technologies efficiently process news data, and what advantages does it offer to PR professionals?

Sure, I’ll list down some of her key advantages below:

Imagine having access to over 3.3 million monthly news items, data from 500,000+ news publications, and insights from 100,000+ reporters – all in real-time and presented in visually stunning video formats. This is the power of Imara AI as a support system for PR and Communications teams.

Imara AI streamlines stakeholder alignment by enabling them with an easy understanding of how news is impacting their business.

The core focus of Wizikey revolves around reputation management, and Imara AI seems to play a significant role in this aspect. How does Imara’s AI-powered personality and storytelling capabilities contribute to enhancing reputation management efforts?

Imara AI’s personality and capabilities to creatively contribute to news reporting will significantly enhance reputation management efforts of internal communications teams. The idea is to infuse AI-generated content with a consistent and relatable personality. Imara’s storytelling prowess helps create engaging narratives that resonate with company stakeholders, effectively shaping public perception and managing crises.

The launch of Imara AI is seen as a major step in solving the compelling use-case of extracting insights and generating comprehensive reports from a vast collection of news data. Can you share some insights into the success of the pilot with a large global IT company and its potential impact on the high-volume news industry?

Yes, over 1,000 news items generated in a month for the brand and the competition were crunched into a two-minute analysis by Imara, including narrative analysis, themes, sentiment analysis and reach. It is a great way to see the impact of PR on brand recall and loyalty developed.

Imara AI is described as a “new-gen PR professional” with multicultural and diverse origins. How do you envision Imara’s role evolving beyond reporting and assisting CMOs and CXOs? What other roles does Imara AI aim to take on in the future?

Imara AI has the potential to evolve beyond her current role of reporting and assisting CMOs and CXOs. She will soon take on roles in CX and further enhance her reporting capabilities.

The Media Intelligence and PR Software Market is projected to experience significant growth. How does Wizikey plan to leverage Imara AI and its suite of PR and Communications solutions to capitalise on this market potential?

Reporting to content creation, PR is plagued by many redundancies. Need for a full-stack software is high. Basically, the potential is high, as we use the Gen AI capabilities across the functional requirements in PR and increase operational efficiency. That’s where Imara and her capabilities will help Wizikey to tap into the market potential.

Imara AI will be available on-demand to premium customers in video formats for monthly/ quarterly reporting. Can you share more details about the user experience and how it will assist PR professionals in their reporting and decision-making processes?

Imara AI was born with the aim of freeing communications professionals from day-to-day tactical activities, allowing them to focus on strategic planning. By providing efficient and actionable recommendations based on data analysis, Imara AI not only saves valuable time, but also streamlines decision-making for leadership. The user experience is enhanced through dynamic video reports, presenting complex news data and insights in an engaging manner. This empowers PR professionals to quickly understand key metrics, media trends, sentiment analysis, and brand perception shifts from the vast amount of daily information. Ultimately, our end-goal is to optimise the efforts of the PR industry through Imara AI’s support.

With AI playing a critical role in the future of PR and communications, how does Wizikey plan to continue innovating and staying ahead in the Gen-AI solutions landscape?

In the realm of PR and communications, Wizikey is dedicated to ongoing innovation in Gen-AI solutions. Utilising cutting-edge AI technologies, we aim to enhance our platform’s capabilities, providing users with valuable media insights and real-time analytics that are tailored to their unique communications needs. By fostering collaborative partnerships with industry leaders and our customer base, we anticipate and adapt to emerging trends, ensuring that we remain the preferred choice for businesses seeking intelligent and impactful communication strategies.

Finally, can you shed some light on the significance of the name “Imara” and how it reflects the values and aspirations of Wizikey as a leading SaaS in PR?

The name “Imara” is derived from Swahili and signifies a “strong reputation”. It resonates with our team as we focus on reputation management for global customers. We adopted this name for her as we emphasise our commitment to delivering exceptional PR and communications tools that elevate the reputation of businesses.