Win your chance to be Varun Dhawan for a day with &pictures 'The Badlapur Hunt'!

Staying true to its promise of bringing the best of the newest movies, &pictures, India’s premium mass Hindi movie channel will premiere the World Television Premiere of Badlapur on Sunday, 20th September at 8:30 PM. To add to the excitement, the channel will launch a first-of-its-kind initiative called ‘The Badlapur Hunt’ for Mumbaikars on Wednesday, 16th September.

Recreating the elements from the film with the central theme of ‘How far will you go for those you love?’, the Badlapur Hunt gives a platform to its viewers to do the same for their loved ones. This unique hunt enables five teams of two individuals each to participate and winners stand a chance to win a state of the art tablet. The teams are selected via generic contests conducted on various media platforms including social media, newspapers and radio.

The hunt begins with one person from each team being taken away to an undisclosed location. In order to search for their missing team member, their respective partners, (just like Varun Dhawan in the film) will have to solve clues and perform tasks handed out by &pictures team at strategic locations across the city. To pump up the participants and make the hunt even more thrilling, the channel is offering tempting gratifications for each task that the participant accomplishes in the hunt.

Ruchir Tiwari, Business Head, Hindi Movie Channels, ZEEL said, “Honoring our commitment of providing the latest and best films, we at &pictures always aim to interact and engage with our audiences through various creative ways. The Badlapur Hunt is one such innovative contest which will be gain maximum traction on our strong digital platforms. We have a more direct relationship with our audiences than we ever did before and a distinctive 360 degree campaign across mediums is also planned.”

&pictures had also previously undertaken award winning innovative campaigns to promote the World Television Premieres of movies like Chennai Express, Manjunath, The Lunchbox amongst many others.

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