Winners of first-ever DATAMATIXX 2022 Awards revealed – Know the trailblazers

Winners of the inaugural edition of DATAMATIXX 2022 Awards were revealed last evening (August 25, 2022) in the presence of industry stalwarts and amid loud cheers. The Awards were the culmination of the first-ever DATAMATIXX 2022 Summit, held in Mumbai.

DATAMATIXX Awards recognises excellence in data technology, measurement & analytics capabilities, programmatic, along with the best display campaigns & data-driven TV campaigns, the best first-party data strategy by marketers, and of course, the best programmatic agency as well as marketer.

The Awards are divided into four broad categories:

• Discipline Awards for Campaigns
• Technology & Service Provider
• Outstanding Awards
• Special Awards

OMD was declared the Digital Agency of the Year.

Performics India walked away with the Award for Programmatic Capabilities by Agency.

Prashant Puri, CEO & Co-founder, AdLift, was adjudged Agency Head of the Year, while Arunesh Vashisht, Head Strategy & Operations, Adomantra Digital India, was declared Media Planner of the Year.

Affle's MAAS platform was awarded for Best Use of Technology by a Company.

The Overall Use of Programmatic in a Marketing Campaign Award in FMCG – Personal category went to Huggies (Kimberly Clark) for leveraging full-funnel Amazon ad-tech stack to drive and measure holistic brand impact.

For the complete list of winners, click here.