With 4,000+ hrs of free content, ZEE5 launches ZEE5 Kids

ZEE5 aims to redefine kids’ content with the launch ZEE5 Kids. Available for free to users, ZEE5 Kids has been launched with a repertoire of 4,000+ hours of entertainment content, encompassing varied genres, languages, formats and age-group based curations for kids.

Planned uniquely, ZEE5 Kids will offer a library spread across multiple languages - Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam and Bhojpuri. The content is a mix of acquired and exclusives by onboarding leading production houses like Lionsgate and Cosmos Maya.

Commenting on the launch, Aparna Acharekar, Programming Head, ZEE5 India, said, “ZEE5 Kids is a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a fun learning way by providing bespoke content ranging from shows, movies, reality and DIY shows to nursery rhymes in 9 languages and across genres.”

She further said, “The framework has been securely curated, keeping in perspective the use of devices and exposure to unlimited information that kids have these days with digital platforms. We are certain that through ZEE5 Kids we will be able to inculcate the habit of #NonStopBachFUN amongst audiences across demographics.”

#NonStopBachFUN will remain at the core of everything ZEE5 Kids has to offer. As a part of community building initiative, ZEE5 Kids will be educating mothers on the diverse content line-up, safety measures and smart features through initiatives like blogs, stories, fun challenges, tutorials, etc. Additionally, the platform and its social handles will also host Live chats with mental health experts, nutritionists, coaches, etc., to share tips and advice with parents on overall well-being of their kids.

In a move to build engagement, mommy bloggers, influencers and mothers can share their ‘BachFUN’ videos and moments with their kids and win prizes. The best videos and vlogs will get to feature on the platform as well as ZEE5’s social media pages.

ZEE5 Kids will launch three digital originals in the upcoming months:

Gadget Guru: An animated TV show and movie series based on a superhero character that will take kids on his fun adventure trips

Guddu: A story about Guddu, the fun lion, and his troupe of friends who fights Billori – the evil cat and her gang in the most passionate way.

Bapu: A situational, light comedy & educational series about Bapu aka Mohandas Karamchand Gandhi and his great deeds.


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