Worldwide Media expands digital content portfolio with ‘Intern Diaries’

Worldwide Media, the leading entertainment and lifestyle provider, has announced the launch of ‘Intern Diaries’; a scripted reality web series by Grazia in association with Ponds BB+ cream. The new offering to be launched on 15th May will expand the group’s video content portfolio, thereby fortifying its digital first strategy. The concept of the web series set at the backdrop of leading global fashion media platform Grazia’s workplace; will seamlessly integrate elements of fashion and entertainment forming synergy with the younger audience.

Speaking about the web series, Mr. Deepak Lamba, CEO Worldwide Media said, “Each of our brands caters to a certain industry segment and its respective audiences. By leveraging each brand’s expertise to create reality based long form content, we have extended our reach on other platforms like television and digital. With Intern Diaries we will amplify our long form content offering on the digital medium and reinforce our platform agnostic and digital first strategy.”

Speaking about the concept, Mehernaaz Dhondy, Editor in Chief, Grazia India said, “Intern Diaries is WWM's first foray into fictional video content with a reality setting. The viewers will get a sneak peek into the inner workings of a fashion magazine. Each year many young girls intern at Grazia. The web series has been inspired by many real-life instances that have taken place. Each episode is entertaining and shows a real sense of camaraderie among the two interns and the fashion community.”

Intern Diaries is a unique series with a story that will revolve around two young girls interning with Grazia and aspiring to make a mark in the world of high fashion, style and Bollywood. The interns will be seen working their way towards delivering as per the magazine’s merit. The web series will take the audience through a journey of real situations, fashion emergencies and challenges from a millennial’s point-of-view. The engaging 8 episode web-series will feature on Youtube and social media platforms of Grazia and a dedicated micro-site -

The young artists Hira Ashar and Shivani Singh will be playing the lead roles in the series. Talented actress Sonakshi Sinha and celebrity designers such as Manish Malhotra, Anita Dongre, Masaba Gupta and Payal Singhal’s special appearances will add value to the fashion and glamour driven theme of the web series.

Worldwide Media group in a short span of time has launched various quality content properties, on digital and television, such as Famoulsy Filmfare, The Secret Ingredient, Nexa Journeys on Asian Highway1 and The GoodHomes show. The success of these properties bears testimony to the group’s strength of delivering shows that can sit across different platforms, propelling it into the direction of achieving its transformational goal.


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