WT Singapore wins Gold at Clio’s Health Awards for Pollution Capture Pencils

Wunderman Thompson Singapore, as part of WPP Team GSK/Haleon, has picked up a Gold at Clio’s Health Awards for its work with leading nasal health brand Otrivin.

The innovative project, ‘Pollution Capture Pencils’, collects pollution by-products and uses them to make (certified non-toxic) pencils for underprivileged children in Bengaluru, India. The initiative is driven by the fact that 98% of children in India breathe toxic air, according to research by the World Health Organisation (WHO), not only outdoors, but also in their classrooms, where children spend up to 8 hours a day.

In the first two months alone, 2 billion cubic feet of air was cleaned – resulting in 10,000 pencils created with the residue harvested. The project has been created with a self-sustaining ecosystem in mind, where by selling the pencils funds are raised for more purifiers to be installed. The initiative has helped fund 2.5 x more purifiers, which will help 6,800+ children breather cleaner air.

Wunderman Thompson Singapore’s Chief Creative Officer, Mateusz Mroszczak, said, “What an honour to be awarded a golden Clio at this year’s Clio Health Awards, the recognition from the industry is going to help this project grow even bigger and continue to have a positive impact on so many people.”

Along with Pollution Capture Pencils, Wunderman Thompson São Paulo picked up a Gold and Bronze for Breathcalypse By Listerine. Wunderman Thompson New York won a Silver for The Smallpox Simulator for Meridian Medical Technologies.

Learn more about Pollution Capture Pencils win here.