Xapads & Xiaomi presented its latest solutions at GDC in San Francisco

Taking the gaming industry by storm, Xapads- India’s leading adtech platform presented its latest Customer Success Solutions at Game Developers Conference (GDC) in San Francisco recently. Revolutionizing the way Xapads approached the gaming sector in association with its strategic partner Xiaomi, the focus of the conference was on the interest of game developers, designers, programmers, project managers and marketing professionals.

Xapads’ association with Xiaomi acts as a one-stop solution that focuses on the fundamental components of game distribution and development such as content generation, app distribution, Mi Payments, and user acquisition strategies. Both companies shared their perspectives on enhancing user growth through a comprehensive solution package that nurtures the developer ecosystem, resulting in wider reach and increased revenue.

Nitin Gupta, Founder & CEO, Xapads Media, explained how Xiaomi’s ecosystem in partnership with Xapads can add value to the industry by providing a seamless user experience, increasing reach, and developing innovative advertising solutions. He further added that “Xiaomi is a new-age solution with in-built features via which it is able to provide developers with a competitive edge and advertising platform. The technological advantages provided by Xapads do wonders for businesses with our own reliable tech stack Xerxes that offers access to deep insights while supporting multiple buying models and creatives. This helps marketers and advertisers optimize their campaign results by using its automated tools powered by AI/ML and its unique algorithms”. 

Song Qiang, Director of International Sales, Xiaomi also introduced Xiaomi’s International Internet Business (IIB) and the overall services of MIUI while highlighting GetApps and spoke about building a user base on the scale with Xiaomi’s factory preload. Following Song, Bono Wu, Director of Channel Partnership at IIB spoke about the lifecycle of IIB’s marketing solution and MIUI-supported ad formats like icons, banners, rewarded videos, native ads, splash screens, pop-ups CTV branding ads etc that engage the users and cater to the advertisers' needs for better campaign performance and ROI.