Xiaomi collaborates with Dimitri Vegas, Like Mike for K20 audio track
Xiaomi, India’s number 1 smartphone and smart TV brand, released the much anticipated music video of the recently announced K20 audio track in collaboration with the music industry’s popular duo, Dimitri Vegas and Like Mike, also known as DVLM. The launch of the music video comes after the overwhelming response of K20 track which was announced in the month of August, 2019 featuring the Redmi K20 series.
Shot on the flagship killer by Xiaomi - Redmi K20 Pro, the video sneak peeks into the daily lives of DVLM and beautifully captures the streets, and clubs of Ibiza (Spain). It also captures one of their performances in the famous Ushuaia club located in Ibiza (Spain).
Featuring the iconic Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand’s unique, high-spirited identity and vibrant Mi Fan culture. The video track is available for streaming and download on YouTube. The audio track is available to download across platforms such as Spotify, Apple Music, JioSaavn, Hungama.
On the release of the Music Video, Anuj Sharma, Chief Marketing Officer, Xiaomi India shared, “We are very excited to partner with the talented and world renowned music artists - Dimitri Vegas and Like Mike. The new music video showcases cinematic video and imaging capabilities of Redmi K20 Pro, raising the bar and elevating the overall flagship experience that Xiaomi has to offer Mi Fans via the Redmi K20 series. The music track resonates well with our Mi Fans and is full of energy and enthusiasm just like them. After the success of the audio track, we are confident that our Mi Fans will enjoy the music video as well.”
Speaking about Music Video, Dimitri Vegas and Like Mike shared, “We thoroughly enjoyed working with Xiaomi India and we are thrilled to announce the launch of the K20 music video after the success of our audio track. Moreover, the video is extremely special to us as it touches upon the facets of our daily lives, our performance and love for music while demonstrating the brilliant camera capabilities of the Redmi K20 Pro. We would love to collaborate with Xiaomi in the future to create more such cool music tracks.”
Dimitri Vegas and Like Mike are an award-winning record production duo who are popular world-wide for scoring number one hits and have also received several nominations. Their music ranges across genres like EDM, House, Progressive House and Club/Dance. They also performed in major music festivals such as Tomorrowland, Electric Daisy Carnival (EDC) and many more.