Xiaomi MiAds appoints AVOW as its core agency in India

AVOW, the specialist in mobile OEM on-device user acquisition, has  been appointed by Xiaomi MiAds, a leading mobile Original Equipment Manufacturer  (OEM), as its official core agency of user growth and customer success solutions in  India. 

This partnership empowers app developers and brands looking to use mobile OEM  advertisement to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world’s most populous country. Furthermore, this cooperation adds India as the 4th key region represented by AVOW, making the firm the only agency worldwide to represent Xiaomi MiAds in four areas, which also includes EMEA, SEA, and LATAM, at once.  

AVOW stood out for its exceptional undertaking of media business activities and  exemplary customer service for Xiaomi's Ad Platform (Mi Ads) in India and other  markets. AVOW will operate as one of the main point of contact, managing a 360- degree execution of mobile advertising campaigns on Xiaomi's Ad Platform - from launching apps on GetApps marketplace, and booking dynamic preload campaigns to, media buying and campaign optimization.  

"We are thrilled to be named the core agency again for Xiaomi. Building on our success  in EMEA, SEA, and LATAM, our key partnership with Xiaomi MiAds extends to India.  Strengthening our alliances will allow us to offer more exclusive opportunities for mobile  marketers to access Xiaomi's strong presence in the country. India is a dynamic market,  and we are committed to helping marketers with greater access to the untapped user  audience and eventually make mobile OEM advertising a default part of every  marketers' marketing mix", says Ashwin Shekhar, Co-founder, and CRO of AVOW.  

MiAds is Xiaomi’s global advertising platform, which is one of the core services of Xiaomi’s international internet business. MiAds covers 100+ markets worldwide, is supported in 70 languages, and offers reach to 420 million+ quality monthly active users worldwide excluding mainland China. The platform provides a multi-faceted advertising portal through proprietary apps like Mi Browser, Mi Music, Themes, Mi Video, and its official proprietary app store GetApps. In addition, Xiaomi allows marketers to accurately locate target audiences and convert their users into brand's customers through multiple  targeting options. 

Sharing his views on this association, Bono Wu, Head of Channel Partnership & Direct  Sales of EU and LATAM, International Internet Business Department, Xiaomi, said, "We  are glad to have AVOW onboard as our core agency in India. AVOW's exceptional work  in the Indian market and beyond has led us to continue our fruitful partnership. The  combination of Xiaomi’s system-level empowerment to MiAds on MIUI and AVOW's  deep expertise will be truly beneficial to our mutual clients.” 

AVOW has established a strong market presence by collaborating with leading Indian  brands like Amazon Prime, Unacademy, UpGrad, Byju's, MoneyTap, Avail, and WazirX.  With its headquarters in Berlin (Germany), AVOW has expanded and strengthened its global presence by opening offices in India, Indonesia, China, Vietnam, Brazil, the  Philippines, France, Spain to serve its sizable clientele in those markets. In 2022,  AVOW was ranked and recognized for the 6th time in AppsFlyer's Performance Index. Combining expert knowledge with AVOW AI, their proprietary tech solution, AVOW  fosters smart media buying and targeting, allowing clients to reach their user acquisition  KPIs and goals.