Yahoo! collaborates with Dinamalar to offer Tamil content

Yahoo! India, the premier digital media company today announced its collaboration with Dinamalar which will enable Yahoo! India to offer Tamil language content to its users in India and around the world. The new co-branded property https://tamil.yahoo.com/ will draw on the combined strengths of both Yahoo! and Dinamalar to deliver timely and relevant content across diverse genres including news, entertainment, movies and cricket.

According to the I-Cube 2009* report, a second wave of digital audience is expected to emerge from the non-English speaking population. In line with its commitment to provide a premier digital experience to the Indian audience, Yahoo! India has identified 6 language versions that will be rolled out over the coming months working with language content partners. Editorial teams from both Yahoo! India and the language content partner will work collaboratively to offer a relevant content experience on a co-branded site.

Dainik Jagran, India's largest Hindi print publication was Yahoo! India's first language content partner and the collaboration with Dinamalar is Yahoo! India's second language content partnership.

Internet penetration in India has reached 24% across the top eight metros. The next "wave" of Internet usage is expected to take off in smaller cities. New to Internet users most often come online via a mobile or shared computer and typically the first consumer experience is to sign up for an email account and then to follow information online. Arun Tadanki, Managing Director, Yahoo! India commented on this growing trend, "we understand that regional language content is largely driven by entertainment and news, both fundamental strengths for Yahoo! Through this latest association, we aim to leverage Dinamalar's Tamil language experience and editorial strengths to expand our offering to the Indian audience".

Elaborating on the partnership, Adimoolam Lakshmipathy, Director, Dinamalar said, "Our partnership with Yahoo! will increase the reach and availability of our premium content. It will also help us to connect with Tamil audiences across the globe."

According to ComScore May 2011, the Yahoo! India network reaches 80.6% online users across the country and enjoys leadership as the Number 1 online player across News, Movies, Cricket and Entertainment genres.