Yash Raj Films to launch streaming service

Yash Raj Films (YRF), one of the leading India production houses, is all set to foray into the ever-growing and lucrative world of streaming, reports American entertainment website Variety.

YRF’s streaming business, to be called YRF Entertainment, will be set up with an initial investment of Rs five billion, says the website. While operating within India, the upcoming streaming platform will follow the strategy of platforms like SonyLIV and Zee5 to cater to the Indian diaspora.

YRF is headed by chairman and MD Aditya Chopra.

A source has been quoted as saying that Aditya Chopra wants to contribute towards raising the bar of digital content production in India by wanting to match global standards of vision and storytelling with stories that are rooted in India.

YRF recently signed a licensing deal with Amazon Prime Video for upcoming blockbuster titles from its upcoming content slate.

It is estimated that YRF’s investment in its future content slate is $161 million. The production house has over the last two years developed a couple of streaming originals.