Yesmadam Bags ₹1.5 Cr Funding from Shark Tank India for Expansion

 Yesmadam, India's leading salon-at-home brand, has secured ₹1.5 crore funding from Shark Tank India (Season 3) investors for a 2% equity stake and a 1x royalty agreement. With its new funding, Yesmadam aims to fuel expansion and broader reach, empowering both the brand and their women workforce across the country. Along with funds invested by Shark Tank India panelists - Aman Gupta, Co-Founder & CMO, boAt, Vineeta Singh, CEO, SUGAR Cosmetics, Peyush Bansal, Co-Founder & CEO, Lenskart, and Ritesh Agarwal, Founder & Group CEO, OYO, the brand further intends to leverage the combined expertise and guidance of the investors in driving the brand's success to the next level.

The allocated funds will fuel the ambitious growth trajectory, strategically deploying resources to propel expansion efforts, enhance operational capabilities and penetrate deeper across the country. With a focus on fostering exponential growth, Yesmadam is committed to leveraging cutting-edge technologies such as AI to revolutionize service delivery, ensuring a hyper-personalized experience for the customers. In line with the dedication to inclusivity and empowerment, the aim is to hire and empower more service professionals from marginalized communities, fostering their professional development and improving livelihoods. Additionally, Yesmadam will undertake extensive research and development initiatives for products to continuously innovate and stay ahead of industry trends. 

Founded by Mayank Arya, Aditya Arya, and Akanksha Vishnoi in 2016, Yesmadam has embarked on a remarkable bootstrapped journey, defying the odds and achieving phenomenal growth. Their tireless dedication and relentless pursuit of excellence have been the driving force behind the company's success thus far. 

Talking about the development and utilisation of funds, Mayank Arya, Co-founder, Yesmadam, expressed, “Yesmadam has revolutionized the home salon industry by prioritizing quality, convenience, and customer satisfaction. This funding is not only a testament of our dedication, but also our commitment that lies in delivering unparalleled experiences to our customers as their satisfaction remains our primary focus. With this investment, our aim would be to empower women and partners across India with new employment opportunities ensuring fair treatment and dignified work. We are also planning to embrace new-age digital solutions and AI-powered algorithms that will help us personalize interactions & offerings to optimize product recommendations and deliver a seamless experience.  Supporting us in this journey, we would like to extend our gratitude to the sharks for their trust in us and are hoping to have a continued growth in the dynamic beauty landscape.” 

Yesmadam has redefined the beauty and wellness industry landscape, serving seamlessly in 50+ cities nationwide. With a mission to democratize premium salon experiences, the brand has facilitated over 2 million bookings since its inception, delighting millions of customers. Yesmadam's commitment extends to empowering over 2500 beauty professionals with fair compensation and advanced training, elevating livelihoods.