YLG raises the bar for salon industry yet again, takes their marketing tactics a notch higher

YLG Salons, one of the leading beauty and wellness brands in India, completes 10 years, re-engineering and redefining the salon culture in India and to celebrate this, radicalises their marketing strategy once again.

To commemorate a decade in the salon and wellness industry, YLG has come out with a new logo, with the tagline, ‘Tomorrow Begins Today’and also the You Look Great anthem, composed by Grammy® Award Winner andUS Billboard #1 artist Ricky Kej sung in the tuneful voice of 2-time Grammy winner Laura Dickinson. 

With their 47^thstore opening in Bengaluru, earlier this year, YLG stands strong with 62salonsnationwide, across Chennai, Hyderabad and Bengaluru, providing the best service to a customer base of over 5,00,000 loyal customers. Since its conception in 2009, YLG has transformed the beauty services across India with its next-gen painless wax and industry-leading processes in training and consistent delivery across multiple locations.  

Speaking on this achievement, Mr. Rahul Bhalchandra, Co-founder and CEO, YLG Salons and YLG Institut said, “The last 10 years have been an impeccable journey for us, filled with learnings and an ever-growing vision to provide to the country, nothing but the best, in terms of the quality of products and services. Staunchly believing in, ‘Tomorrow begins today’we try to bring novelty in all that we do and create at YLG.” 

Adding to this, the co-founder and CTO of the brand, Vaijayanti Bhalchandra said, “It is all, but the team, that has made it possible for YLG to be able to service such a large customer base, and at the same time ensuring the same world-class standards in all branches. To us, sometimes, it feels just like yesterday when we set out on this endeavour of ours, and sometimes it feels that’s it’s been a lifetime, and with the honest efforts that we put in, and the love and well-wishes of our dear customers, we will continue to do not just good, but great.”

To express gratitude to their customers, YLG has come up with some amazing offers to pamper them:

• Offer 1:

Take FULL BIKINI - BRAZILIAN WAX -and get Rs 500 gift voucher (gift voucher can be redeemed on any service except Combo/discount/Ongoing offer & promotions)

Voucher validity: 30 days from date of issue

• Offer 2:

Take any Hair Spa worth Rs 1100 and above & get Gift voucher worth Rs 500 (Gift voucher redeemable only on Manicure/Pedicure worth 500 and above)

Voucher validity: 30 days from date of issue

10-year Anniversary offer:

• Offer 1:  The Golden ticket Offer
  10 lucky customers win an international trip to Bali next year in 2020.

Criteria for winning: The customer should have visited any YLG outlet across all three cities for a minimum of 10 times over the past year. The winners will be picked at the end of 2019.

• Offer 2:  10 ON 10 Offer
  On the 10th of every month, customers will get a flat 10% discount on any service they take across all stores. 

• Offer 3: Makeover mania Offer
  10 lucky winners will be chosen every month for a makeover (which will comprise of cut, colour, style, makeup & nails)