YouTube Offers New Ad Tools
2020 has been a spike year for all social media platforms, YouTube has seen a significant rise in usage in 2020, with the COVID-19 lockdowns pushing more people to find alternate entertainment sources to their usual, in person social events.
Youtube’s focus is little different as compared to other social media, youtube main focus is on videos so while users can comment and engage on YouTube clips, making it, technically, a social media platform, the majority of user attention is on the content itself. Which actually makes YouTube more like traditional TV - and it's becoming more and more like a regular TV alternative over time.
Youtube creators create contents that are of highly niche elements and have the power to appeal to more specific audiences. From kids to adults everyone prefers YouTube over regular channels - in fact, YouTube says that watch time of YouTube content on TV screens jumped 80% year over year.
This week, YouTube has added some new elements to help further hone your YouTube ad campaigns, including advanced data insights and new category targeting. Last year, YouTube announced that had integrated Nielsen TV data into its Reach Planner, which enables marketers to get a broader view of audience trends, and plan against TV demographics. Essentially, this provides more oversight as to where your target markets are watching, facilitating better planning and placement for your campaigns.