YouTube presents One Nation

On 30th April 2020, Thursday, YouTube will present One Nation, a day-long live online music concert that takes inspiration from the spirit of solidarity driving India’s fight against COVID-19. The event will bring together more than 75 renowned YouTube creators and music artists, live streaming their performances from their homes, as social distancing norms stay in force across the country, to raise funds for PM CARES, a public charitable trust to provide relief during emergency situations, such as the COVID-19 pandemic.

Headlined by India’s most loved artists like Badshah, Neha Kakkar, Jubin Nautiyal, Raftaar, Shreya Ghoshal, Mame Khan, Malini Awasthi and YouTube creators like Bhuvan Bam, Prajakta Koli, Ashish Chanchlani and Zakir Khan, One Nation will go live on 30th April at 1 PM on YouTube and will feature sets from different parts of the country including Punjabi, Tamil, Telugu, Kannada, Malayalam and folk music.

Commenting on the initiative, Satya Raghavan, Director, YouTube Content Partnerships, India, said “I think the resilience showed by India in the face of the COVID-19 pandemic has been remarkable and we feel privileged, as YouTube, to have played our part in keeping people informed and engaged, during this time. One Nation by YouTube is our way of capturing this spirit, with a lineup of the best in entertainment and we’re hoping that this inspires audiences across India to come forward and donate for the cause.”

Leading music artists:

Neha Kakkar | Badshah | Jubin Nautiyal | Shreya Ghoshal | Gurdas Maan | Raftaar | DIVINE | Dhvani Bhanushali | Tulsi Kumar | Rajakumari | B Praak | Shalmali | Jasleen Royal | Jassie Gill | Anirudh | Devi Sri Prasad | Chandan Shetty | Viviek- Mervin | Thaikkudum Bridge | All OK | Arjun Kanungo | Sukriti Kakar | Akull | Prakriti Kakar | Lisa Mishra | Asees Kaur | Sachin - Jigar | Aastha Gill | Akasa | Mame Khan | Malini Awasthi | Osman Mir| Karan Nawani | Voice of Ritu | Satyajeet Jena

YouTube creators:

Bhuvan Bam | Ashish Chanchlani | Amit Bhadana | Mostly Sane | Technical Guruji | Carry Minati | Zakir Khan | Harsh Beniwal | Round2Hell

Badshah, one of the key artists in the lineup for One Nation, said, “I am honoured to be a part of this initiative by YouTube to get us all together to enable the PM CARES Fund. It's difficult times but I hope we come out stronger and more empowered from this situation. Till then, it is important for us to understand our responsibility and practise social distancing and do our bit to help the world.”

Mostly Sane aka Prajakta Koli, one of YouTube’s best known creators said, “I feel so proud of being a part of a community that time and again comes together to do what’s right. YouTube as a platform is using its reach and impact to help and it is my privilege to be a part of this.”

Tune into the YouTube presents One Nation livestream at 1 PM, 30th April 2020 and contribute for India’s fight against COVID-19.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment