Zakir Khan volunteer to become investor in DECIML

DECIML, a micro-investing fintech platform aimed at inculcating the habit of investing among youngsters, enlists Zakir Khan as its investors. A hysterical video released by the company as a part of its brand awareness campaign shows how the entertainers, who were approached to join as influencers, decided to invest in the brand instead. In fact, as is displayed in the teaser, Zakir Khan is so impressed by the brand’s offerings that he decided to coin the term ‘Influester’ to explain his position in the company.

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The brand gears up to announce more such epic investor collaborations with intriguing videos to be released soon. The creative agency that has conceptualised and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar and Sainee Raj. The excitement is about to reach astronomical levels. Stay tuned!

DECIML is a platform that rounds up the user’s expense to the nearest ten and invests the difference so that they can save as they spend. These small investments add up, and without straining their pockets, customers can invest a substantial amount by the end of the year. The platform thus capitalises on the power of compounding to help its clientele grow their money. It also helps them become financially disciplined and more aware of the benefits of investing.