Zandu Balm to launch sequel of Munni Badnaam TVC soon

For all the Munni fans, a brand new TVC from the stable of Emami Group will hit the TV screens soon. Reincarnating the 'Munni Badnaam' frenzy, Zandu Balm, India's leading balm is all set to thrill the audience not only with its healing effects but also with a new advertising campaign. Zandu balm has done the magic, which many big filmmakers could not do! It has brought together Tamil superstar Suriya (who already endorses Emami Navratna cool oil) and Telugu star Junior NTR on the same screen along with Bollywood sensation Malaika Arora Khan. Emami Limited has roped them as the new brand ambassador for Zandu Balm. Propelling popular brand imagery, Malaika Arora Khan will shake a leg to this new ad campaign singing the Zandu Balm tune. The ad will be shot in Tamil and Telegu along with Hindi by Prahlad Kakkar in Mumbai.

The commercial will target the emerging young India- the next gen and in order to capture the pulse of its target audience, the product story has been interspersed in the foot tapping number. 'Main Zandu Balm Hui, Darling Tere Liye' has not ceased to amaze people and this new TVC will keep the flavor of the song alive. The commercial shot in a snazzy set up depicts the goodness of this more than 100 year-old brand. The advertisement leverages on the concept of how the trusted Ayurvedic pain relieving rub brings desired relief from headache, cold and body ache in no time. Malaika Arora Khan in her Munni avatar passes on the brand message in an entertaining way connecting to the masses especially the youth. Malaika is endorsing the

Commenting on the TVC, Mohan Goenka, Director, Emami Limited, said "We feel consumers will enjoy the film and the campaign will evoke a strong response". He also felt that the TVC will not only effectively promote the brand, but will also help in increasing the number of young buyers for the product. "We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the 'Munni Badnaam' song", said Goenka.