Zee Cinema’s #Padathon Tweet for a Cause Takes Social Media by Storm

Bollywood celebrities have taken social media by storm as they are sharing posts and tweets with #Padathon. As Zee Cinema airs the World Television Premiere of Pad Man this May, the channel has aimed to take up a noble cause which is been supported by Akshay Kumar. With the aim to empower the common man and with the mission to create more pad men, the channel has created a unique social campaign. Starting Monday, 7th May, for every post or tweet using the #Padathon and tagging Zee Cinema, the channel contributes Rs.10/- towards the cause of aiding menstrual hygiene. All the money raised through this campaign will be donated to an NGO which provides low-cost sanitary pads to needy women.

Akshay Kumar who is also known as #Padman of Bollywood, kick started the #Padathon by posting and tweeting about this initiative, “Make women strong only then will the country be strong! @zeecinema's latest initiative wherein for your every post/tweet using #Padathon tagging @zeecinema, they will donate Rs.10 to the cause of women’s menstrual hygiene. It's time for you too to be a PADMAN!”

Soon excited co-actors and fans took to social media to social media tweeting and sharing posts across different platforms. His wife Twinkle Khanna who is also the producer of Pad Man urged the Twitteratis to promote this noble act. “Go for it folks #Padathon @zeecinema !” read the post of Mrs Funnybones. Actor Shabana Azmi also retweeted showing that she is also in favour of the cause.

The tweet has also garnered the support of lyricist, singer and writer Swanand Kirkire who tweeted, “#Padathon @zeecinema LETS DO THIS!!!!” Also, Pankaja Gopinath Munde,Maharashtra State Minister for Rural Development, Women & Child Welfare tweeted in support of the cause

While actors are going all out to support the cause, how can the original Pad Man of India stay behind? Arunachalam Murugunantham retweeted Akshay Kumar’s tweet reinforcing the initiative and inspiring followers  to do their bit. 

So, are you in support of this noble cause? If yes, then share a tweet or a post using the #Padathon and tagging @zeecinema to contribute to this small act which will make a big difference and to know the inspiring story of a mad genius who changed  the world of menstrual hygiene watch the World TV Premiere of PAD MAN on Saturday, 26th May at 8PM.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment