Zee Entertainment forays into creation of original Digital content with #LifeIsMusic

 

The innovative concept #LifeIsMusic (www.lifeismusic.in) will feature regular upload of unplugged original music compositions every Monday and Friday for a duration of seven weeks.  The show has three renowned maestros on its panel - Louiz Banks (the Godfather of Indian Jazz and Grammy Award nominee), Taufiq Qureshi (ace percussionist) and Purbayan Chaterjee (one of the leading young Sitar players of India) mentoring budding professional musicians. Each maestro will form a band of four musicians each of whom specialize in different instruments - like percussions, rhythm guitars, bass guitar, sitar, sarod, flute etc.. The maestros will will mentor them for a period of three weeks. In an intense competition, the performance of each mentor’s band will be fiercely judged by the other two mentors and based on their scores, the winning band will get an opportunity to perform with the maestros in an Unplugged Concert. To further hone the participant’s talent on #LifeIsMusic, there will be special Master Classes separately with formidable musicians Ranjit Barot, Eshaan Noorani, and Sangeeta Shankar. #LifeIsMusic, will be promoted across all the major websites including zeetv.com, zeenews.com, india.com, dnaindia.com, bollywoodlife.com, dittotv.com amongst others. 

 

Mr. Debashish Ghosh, CEO, Zee Digital Convergence - said, “#LifeIsMusic is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital  era of free downloads. We are confident that the series will soon become a favourite destination for all music lovers - especially when you want to experience quality music never heard before. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon! The platform also seeks to encourage aspiring musicians to showcase their talent to global audiences - and demonstrate their skill and creativity transparently to global music talent scouts.”