ZEE Group appoints Rohit Chadda to the role of CEO - Digital Publishing

Rohit Chadda will lead the digital business at Zee group (Zee Entertainment, Zee Media and DNA) where he is building the future of Zee Digital on the four growth pillars - hyper-local, social, content based commerce and UGC (user generated content). He updated his new role on LinkedIn. He has been associated with the organisation since 2017.

Rohit Chadda is an investment banker turned serial entrepreneur best known as the co-founder & Managing Director of foodpanda.com, the world's largest food ordering platform. He introduced online food delivery in emerging markets when the category was virtually non-existent and was responsible for developing the category to one of the fastest growing ecommerce verticals in the World. Foodpanda expanded to 40+ countries before being bought by its global competitor Delivery Hero.

After the success of foodpanda, he founded fintech startup PayLo in order to solve the lack of payment acceptance infrastructure in emerging markets. In Feb 2016, PayLo acquired Ruplee, India’s largest dining payments app to launch its first omni-channel payments platform PayLo POS which was tremendously successful in the wake of demonetisation in India. PayLo expanded successfully pan-India before being acquired by Immortal Technologies.