ZEE launches sister GEC 'Zindagi'

In the wake to up the GEC game, ZEEL announced the launch of its new channel in India, Zindagi. Launching on June 23, 2014, it is said to be the first ever ‘national launch’ for a Hindi language channel as the company believes that the stories showcased on this channel will have an appeal even in Southern India. Zindagi aims to showcase real, friendly, vibrant and premium stories of those from across the world that share similar cultural backgrounds, morals and values that are also intrinsic to India.

The channel is set to infuse fresh storytelling to the Indian television industry, with the channel proposition 'Jodey Dilo Ko' based on the fact that even if people across the globe are culturally different, the stories of their lives are universal.

With this launch, ZEEL aims to further strengthen its position in the Indian entertainment domain.

The ‘new’ factor doesn’t end here; it has new team in place to make sure all strategies are well in the pace of the game. It comprises of Rahul Sharma as the Sales Head and Priyanka Datta as the Business Head, whereas Aakash Chawla will handle overall development.

Zindagi will engage and interact with its audience through diverse shows written by award-winning novelists, literary stalwarts as many of these shows are adapted from famous novels and books. Zindagi will be available 24 hours on both Analog and Digital platforms in India.

Watch this space for more on this announcement.