ZEE Signs Global Media Rights’ Contract with UAE’s T20 League

UAE’s T20 League today announced the signing of  a long-term global media rights’ contract with global media and entertainment  powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT  platform ZEE5, in India and across the world. 

UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in  a 34-match competition, including - Reliance Industries Limited, Adani Sportsline, Kolkata  Knight Riders, Lancer Capital, GMR Group and Capri Global. 

ZEE’s strong global presence across 190+ countries will help build the reach and  resonance for the League with viewers and partners. With immense synergies between  its businesses and a holistic approach for advertisers and distribution partners, ZEE will  engage fans through a multi-platform strategy taking the league to more than 100 million  households. 

UAE’s T20 League matches will air across ZEE’s 10 linear channels in the HSM (Hindi  Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The  League will also be simultaneously streamed Live on ZEE5, and on radio globally. 

Khalid Al Zarooni, Chairman UAE’s T20 League said; “Nothing can be more satisfying  than to have a credible broadcast partner like ZEE associated with the League. I am  thankful to both Punit Goenka, MD & CEO and Rahul Johri, President - Business South  Asia at ZEE for having faith in this League and to grow into a commercially successful  enterprise. It is further a matter of delight that ZEE has decided to re-enter sports  broadcast with UAE’s T20 League being the first media rights acquisition. We are very  confident that ZEE has the strength of viewership to take our League to unmatched  levels.” 

Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises  Limited, said, “At ZEE, we are delighted to be the official global media rights holder of  UAE’s T20 League. We believe that the League, which is already attracting globally, the  biggest cricket stars and team franchisees, will provide fantastic cricket and  entertainment to viewers across the world. ZEE is committed to use the strength of its  platforms to take UAE’s T20 League to audiences in India and across the globe.” 

Mubashshir Usmani, General Secretary ECB said: “ECB wishes both UAE’s T20  League and ZEE well for entering into this partnership. We recognize and appreciate  the massive reach of ZEE’s channels and their Digital media platform which will benefit  the League in terms of viewership. The tournament will also provide a valuable platform  for Emirates Cricket to develop the local talent and to provide players the opportunity to  train and play alongside the world’s best .”