ZEE5 Launches its Third Telugu Original – B.Tech
After the success of recent Telugu Originals such as Nanna Koochi, Chitra Vichitram, ZEE5 now announces its next dose of Telugu entertainment – B.Tech. Featuring actors Abhay, Kaushik, Meraj and Madhulatha, the show is directed by Upendra Verma and written by Tharun Bhascker of “Pellichupulu’ fame, the show produced by YuppTV Studios premieres on ZEE5 on 15th November 2018.
B.Tech is the story of 3 empty benches at an engineering college, it delves into the journey of three engineering students whose dreams are very different from what they are pursuing. The drama series introduces you to Vikram and his interest in film making, Akhtar’s bike racing passion and Hari who wishes to become an entrepreneur.
Manish Aggarwal, Business Head, ZEE5 India said, “The response for our recent Telugu Originals – Nanna Koochi and Chitra Vichitram has been gratifying. We aim to get a step closer to our regional audiences with consistent Original show launches in our key markets. With the addition of B.Tech to our content library, we are further strengthening our regional growth plans for ZEE5. We have a strong content-line line up for the coming months which will be a delight for our viewers. We are also the first OTT player in the market to introduce language specific packs which includes Before TV content of popular ZEE Tamil and ZEE Telugu shows, World Digital Premieres and Originals. The packs are each priced competitively at Rs. 49/- for one month and Rs. 499/- for a year.”
Uday Reddy, Founder & CEO, YuppTV Studios [YuppTV] quoted, “During our hunt for talent, we approached Tharun Bhascker to create content for the digital space. Post wrapping the shoot of Pellichoopulu he came on board to start B.Tech with us. Upendra, Director of B.Tech and the team have done a fabulous job with the series. B-Tech is an attempt by YuppTV Studios to change the way regional entertainment is looked at. This series comes as a clutter breaker in the web space with honest storytelling and high production values. We are very happy to associate with ZEE5 and look forward to create some exciting content together.”
Tharun Bhasckar, Writer, B.Tech commented, “B.Tech is the first script that I had written with utmost honesty and which came straight from my heart. The stories were inspired by real people around me. I am so glad that the script is finally coming to life as a ZEE5 Telugu Original and is produced by Yupp Studios. With ZEE5 being one of the fastest growing platforms in the OTT space, it will definitely give B.Tech the momentum it deserves.”
He further added, “It is directed by my childhood friend Upendra Varma who was always rooting for this script from the time I wrote the first draft. I was extremely nervous about how it would turn out but the moment I saw the rushes I realised that he has taken total control of the project. There couldn’t have been a better team to work on this. One exciting aspect about B.Tech is the music, done by renowned musician Raghu Dixit. Vivek – Camera, Pratik – Direction Dept and Tanvi- Production are the main pillars of B.Tech.”
Upendra Verma, Director, B.Tech commented, “We are glad to associate with ZEE5 which has grabbed the attention of Telugu viewers in a very short span of time and happy that Yupp Studios supported us throughout. This project was special and important to all of us. Tackling a project with over 80 locations, racing sequences, 80 secondary characters was no small challenge, but we managed to pull it off within the resources available without compromising on the story. Vinoothna Geetha’s short films have earlier inspired people to follow their dreams. We hope this project does the same. It’s definitely a story that has inspired us to never give up on our dreams and we want everyone to know through these three biographical stories that they should continue chasing their dreams.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App
Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.