ZEE5 ropes in Twitter’s Taranjeet Singh as CRO & Biz Head - New Projects

ZEE5 India has brought on board Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the OTT platform. Prior to joining ZEE5, he was leading business for the Indian operations of Twitter. 

Singh comes with extensive experience in the media and entertainment space. He brings with him a rich body of experience across strategy, revenue management, people relations, data analytics, forecasting and has worked with some of the leaders in the M&E space including BBC Worldwide, Outlook Publishing, The Pioneer and so on. 

Commenting on the new appointment, Tarun Katial, CEO, ZEE5 India, said, “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sector across print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.” 

Speaking about his role, Taranjeet Singh, Chief Revenue Officer& Business Head – New Projects, ZEE5 India, commented, “Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like ZEE5 from the ZEE Group, a media powerhouse is indeed an honor. Within months of launch, the brand is already No. 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.” 

With over 3,500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ Live TV channels across 12 languages, ZEE5 presents a varied mix of content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand has also been brought back for its loyal viewers.