ZEE5’s Tamil original series - ‘Ayali’ creating waves in the industry!
ZEE5, India’s largest home-grown video streaming platform, is all set to premiere its next Tamil original series ‘Ayali’ on January 26, 2023. The series revolves around a young teenager Tamil Selvi and her fight against the customs and beliefs of the society. On the occasion of National Girl Child Day and International Education Day, the platform organised multiple screenings across Tamil Nadu for the audience to sample the series. This coming of age series was uploaded by the industry and audience alike. Celebrities like Dulquer Salmaan, Venkat Prabhu, Vijay Sethupathi, Mithran R Jawahar, Director Prashanth amongst others took to twitter to talk and applaud the show.
Produced by S. Kushmavathi’s Estrella Stories and directed by Muthukumar, the 8-episodic series stars Abi Nakshatra, Anumol, Aruvi Madhan, Lingaa and Singampuli in prominent roles. Ayali is a social drama about a young teenager who dreams of becoming a doctor. However, the existing customs in her village Veerappannai demands girls to get married off once they hit puberty. The belief is that the Goddess Ayali will get angry and curse the village folks if this tradition is not adhered to. Shattering age-old beliefs and customs, the young girl fights against all odds to achieve her goal of becoming a doctor. Ayali also has guest appearances by Lakshmi Priya, Smruthi Venkat and Bagavathy Perumal. With a stellar cast, a social message and an entertaining plot, Ayali is set to premiere on ZEE5 on 26th January.
Manish Kalra, Chief Business Officer, ZEE5 India said, “Our society is grappling with a lot of age old customs and therefore its important to share a social message with a great story narrative and stellar cast. Ayali is our attempt to highlight the importance of education via a strong female lead. On the occasion of International Education Day, ZEE5 organised multiple screenings in Tamil Nadu to make an attempt to
Therefore, it was critical to create maximum awareness around it. With a strategic approach, the platform organised multiple screenings in Tamil Nadu that created a wave in the industry. We are glad a show like Ayali is being appreciated and we are yet again lived up to our promise of bring relatable yet engaging stories.”
Mr. Siju Prabhakaran, Chief Cluster Officer – South, ZEE Entertainment Enterprises Ltd. said, “We are delighted to witness such a phenomenal response for Ayali even before its premiere. Ayali is a pertinent story in society today, bringing issues pertaining to women empowerment and girl child education to the forefront, and breaking myths and old customs in an entertaining manner. Hence, it was only imperative that we organise a special screening for a certain segment of our audiences on the occasion of National Girl Child Day and International Education Day. The response received from the industry and viewers alike is very encouraging, and it sets the tone for us at ZEE5, to present more engaging and path-breaking stories in the year ahead.”