ZEE5 strengthens their foothold in eastern markets
ZEE5, India and Bharat’s largest home-grown video streaming and multilingual storyteller for multiple entertainment seekers, has amped up its Bangla content slate by bringing in a range of theatrical blockbusters for their Bangla speaking audiences. Starting October, the platform has added titles like Avijatrik, Hridpindo, Agantuk, Hirokgorer Hire, Antardhaan, Amrapali, and Savings Account. Exclusively available for the platform’s viewers, these movies range across genres including romance, crime thriller, comedy adventure and more, starring some of the biggest names of the Bangla entertainment industry. The move is in line with ZEE5’s content strategy, where the brand strives to bring stories that connect with viewers across languages, further bolstering its vision of deeper regionalisation. The content titles that have been added in the last two months include Avijatrik, winner of Best Bengali film award at the 68th National Film Awards, is a sequel to the historic Apu Trilogy by the veteran filmmaker Satyajit Ray, featuring father-son duo Sabyasachi Chakraborty and Arjun Chakraborty. Agantuk, starring Abir Chatterjee and Sohini Sarkar, is an intriguing crime mystery. Antardhaan is another crime thriller, with Rajatava Dutta and Parambrata Chattopadhyay in prominent roles. Hirokgorer Hire is a comedy adventure featuring Soham Chakraborty, Bonny Sengupta, Koushani Mukherjee, and Ayushi Talukdar as the group of people in search of a diamond bigger than Kohinoor. Savings Account, starring Ankush Hazra and Sayantika Banerjee, and Amrapali are both noteworthy movies by director Raja Chanda. Hridpindo is a heartwarming love story, beautifully depicted by Arpita Chatterjee and Shaheb Chattopadhyay.
Talking about the platform’s offerings in Bangla, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, “It has been encouraging to see the response on our Bengali titles, the last being Aparajito – The Undefeated. With these exclusive digital premieres of theatrical releases, we aim to expand entertainment exposure with quality content for audiences in the region. East India is an important market for us, and we are sure that the power-packed titles will strike the chord with our viewers. It is also in line with our strategy to bolster the slate across languages to increase variety and achieve enhanced inclusion We are hopeful with ZEE5’s exclusive content during the year-end and the festive season, viewers will enjoy our offerings with their loved ones.”
ZEE5 has been a pioneer in delivering engaging content across languages and genres. In line with their aim of entertainment inclusion, ZEE5 has a robust slate planned till mid-Jan for their Bangla-speaking audiences with titles like Reunion featuring Parambrata Chatterjee and Raima Sen in the lead; Haar Mana Haar, an interesting piece of work written by Moumita Chatterjee along with Mini, Kedara, Ananta, and Aajker Shortcut to name a few. In similar fashion earlier this year, ZEE5 had brought the biggest blockbuster Bengali film of 2022, Aparajito – The Undefeated on the platform. The black and white movie, produced by Firdausl Hasan and Probal Halder, is a tribute to master filmmaker Satyajit Ray and portrays his struggle to make the international classic Pather Panchali. Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2022 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers.